Introduction to Digital Advertising
Completed by ShengBin Tan
November 3, 2020
6 hours (approximately)
ShengBin Tan's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Digital Media Strategy
- Category: Pivot Tables And Charts
- Category: Media Buying
- Category: Target Audience
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Scatter Plots
- Category: Campaign Planning
- Category: Performance marketing
- Category: Spreadsheet Software
