- Case Studies
- Digital Marketing
- Marketing Analytics
- Business Strategy
- Digital Transformation
- Customer Engagement
- Customer experience improvement
- Network Analysis
- Competitive Analysis
- AI Enablement
- Marketing Strategies
- Data-Driven Decision-Making
Artificial Intelligence in Marketing
Completed by Konstantinos Petalotis
January 31, 2021
10 hours (approximately)
Konstantinos Petalotis's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
