Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Zeynep ALBAYRAK
January 26, 2021
18 hours (approximately)
Zeynep ALBAYRAK's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: MarTech
- Category: Journey Mapping
- Category: Emerging Technologies
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Data Ethics
- Category: Social Media
- Category: Marketing Automation
- Category: Data-Driven Marketing
- Category: Responsible AI