Marketing analytics: Know your customers
Completed by MOHAMMAD ZAYED MUKHDOOMI
June 28, 2024
20 hours (approximately)
MOHAMMAD ZAYED MUKHDOOMI's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Data Integration
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Social Media Marketing
- Category: Customer Data Management
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Data Analysis
- Category: Analytics
- Category: Customer Analysis
- Category: Big Data
