Foundations of Digital Marketing and E-commerce
Completed by ALICIA SILVA DA CUNHA Alícia
June 1, 2024
12 hours (approximately)
ALICIA SILVA DA CUNHA Alícia's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Marketing Strategies
- Category: Web Analytics and SEO
- Category: Conversion Funnel Analysis
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
