Data Analytics Methods for Marketing
Completed by Ma Yujiahao
April 14, 2023
12 hours (approximately)
Ma Yujiahao's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Planning
- Category: Customer Analysis
- Category: Customer Insights
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Target Audience
- Category: Marketing Effectiveness
- Category: Marketing
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Persona Development
- Category: Marketing Strategy and Techniques
