Social Media and Digital Marketing Fundamentals
Completed by Alexander Maroun Habchi
November 15, 2023
10 hours (approximately)
Alexander Maroun Habchi's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Social Media Content
- Category: Cross-Channel Marketing
- Category: Content Creation
- Category: Social Media
- Category: Digital Content
- Category: Digital Media Strategy
- Category: Content Strategy
- Category: Integrated Marketing Communications
- Category: Content Scheduling
- Category: Content Marketing
- Category: Marketing
- Category: Digital Marketing
