What Does a Business Data Analyst Do? 2024 Career Guide

Business data analysts use the data analysis process to understand, interpret, and predict patterns in business, and then use those data-driven insights to enhance their business practices. Essentially, business data analysts are data analysts who focus specifically on furthering key business goals.

Learn more about the tasks and responsibilities associated with business data analysts, their average salary, and how to become a business data analyst.

What is a business data analyst?

A business data analyst aims to identify opportunities to grow, optimize, and improve an organization’s business processes. They’ll often work in a specific area of business, such as supply chain management, customer service, or global trade practices.

Business data analysts tend to work on solving issues similar to those that a business analyst might aim to solve, and they use similar skills in their approach. Some important differences exist between business data analysts and business analysts that you'll need to know:

Conceptual and analytical skills:

• Business data analysts are more involved with identifying problems.

• Business analysts typically work with problems that have already been determined.

Technical skills:

• Business data analysts use database tools like Excel and SQL and programming languages like R and Python to collect and analyze new data sets.

• Business analysts typically work with data sets that have been prepared for them.

This three-minute video from Duke University’s Business Metrics for Data-Driven Companies course—the first course in the Excel to MySQL: Analytic Techniques for Business Specialization—offers more information about the differences between business data analysts and business analysts.

Learn more about the differences between a data analyst and a business analyst.

Business data analyst tasks and responsibilities

If you work in business data analytics, your responsibilities lie at the intersection of data analysis and business analysis, so your job description tends to look like a combination of both roles.

Some tasks you might see in a business data analyst job description are:

• Develop and deploy dashboards to collect data-backed insights

• Interpret key business data sets

• Deliver insights on potential areas of growth, optimization, and improvements

• Support business intelligence strategies with quantitative analysis

• Work cross-departmentally on data-driven strategies that improve business processes and decision-making

Learn more about what business intelligence analysts do.

What tools do business data analysts use?

Business data analysts use a number of tools throughout the data analysis process to aid in efficiency and accuracy. Some common tools include:

• Microsoft Excel

• SQL

• Python

• R

• Tableau

• Alteryx

• Microsoft Power BI

Business data analyst salary and job outlook

Salary estimates differ from one career site to another. Review a variety of sites to get a feel for what you can earn. For example, as of November 2024, the average salary for a business data analyst in the United States is:

• $91,966, according to Glassdoor [1]

• $159,462, according to Comparably [2]

• $94,537, according to ZipRecruiter [3]

Your salary as a business data analyst can vary depending on factors such as years of experience, location, and industry.

The demand for data analysts across sectors remains high. Between 2023 and 2033, the US Bureau of Labor Statistics expects operations research analyst positions to grow by 23 percent [4], management analyst positions by 11 percent [5], and mathematicians and statisticians by 11 percent [6]—all much faster than the average growth rate of 4 percent.

How to become a business data analyst

You can follow many paths to become a business data analyst. One path might be education. Companies looking to hire a business data analyst will often want candidates to have a bachelor’s degree—ideally in business, engineering, technology, math, computer science, or a related area. For higher level roles, some companies may look for candidates with an MBA or graduate degree in a related field, like data analytics or computer science. Many companies will also consider candidates with equivalent experience, a somewhat vague determination often amounting to a few years of work experience.

Whether you’re entering the workforce for the first time, considering a career change, or leveling up on your current path, the first step toward recognizing your qualifications is assessing the transferable skills you have, as well as the skills you’ll need to build.

Do data analysts find solutions to problems?

Yes, a data analyst’s primary role is to find solutions to problems. Collecting data is just the start of your job as a data analyst. Then, you’ll work to analyze the data and help business leaders make key decisions and solve problems. For example, you may analyze past data, such as monthly sales, to identify strategies to boost revenue. This analysis may also reveal patterns or trends that can also guide business decisions, helping to solve any pain points for your organization. 

Business data analyst technical skills

Technical skills, sometimes called “hard skills,” are the specialized knowledge and skills required to perform your daily job functions. Some technical skills business data analysts rely on are:

• Database tools: Many data analysts use Microsoft Excel and SQL to collect and organize data.

• Programming languages: Analysts use R and Python to clean, manipulate, and analyze data.

• Data visualization: Analysts use tools like Tableau and Microsoft Power BI to translate their data into visual insights.

• Business analysis: Understanding how businesses function is key to recognizing potential areas of improvement.

Business data analyst workplace skills

Workplace skills, sometimes referred to as “soft skills,” relate to the way you work and socialize with colleagues. Some workplace skills to develop and include on your data analytics resume are:

• Communication and collaboration: Analysts often work cross-departmentally to influence decision makers and key stakeholders with their data-driven suggestions.

• Prioritization and organization: Analysts may face competing workflows, managing multiple projects at once, or analyzing multiple data sets simultaneously.

• Curiosity: Business data analysts often find success when they are interested in the issues they explore and allow their curiosity to guide them.

• Creativity: Since data isn’t always readily available, data analysts often have to get creative with the way they collect and interpret data.

• Self-motivation: In addition to collaborative moments, data analysts also spend time working independently with their data sets and research.

Keep learning about business data analytics on Coursera

Since both business and data analysis are key to a business data analyst’s success, it’s important to have foundational knowledge in each area as you pursue this career path. Depending on where you are in your journey, you may want to focus on building different skill sets.

Learn data analysis: Get job-ready for data analysis roles with the Google Data Analytics Professional Certificate. Over roughly six months, you’ll get hands-on experience with data cleaning, problem-solving, and data visualization using R and SQL.

Learn business analysis: To practice applying data analysis to business situations, try the Business Analytics Specialization from the University of Illinois Gies College of Business. With these six courses, part of the iMBA program, you’ll use tools such as RStudio, Power BI, and Alteryx to develop data-driven business solutions.

Level up: Take your business analysis skills to the next level with Duke University’s Excel to MySQL: Analytic Techniques for Business Specialization. Over five courses, you’ll have the opportunity to learn how to analyze, visualize, and manage data using tools such as Excel, Tableau, and MySQL.