Career Spotlight: Digital Marketer [VIDEO]

Written by Coursera Staff • Updated on

Ever wonder how brands seem to capture your attention online? Meet the digital marketers, the strategists crafting those compelling campaigns that capture your attention!

[Video thumbnail] Career Spotlight Digital Marketer

Ever wonder how brands seem to capture your attention online? 🤔 Meet the digital marketers - the strategists crafting those compelling campaigns that capture your attention!

This Career Spotlight dives into the exciting world of digital marketing 👇

  • What digital marketing really is: Discover how brands use online channels to connect with customers, from social media to search engine optimization (SEO).

  • The power of digital: Learn why businesses are shifting their marketing budgets to digital strategies

  • What digital marketers do: Explore the diverse roles within digital marketing, from content creation and SEO to social media management and email marketing.

  • Is it the right career for you? Find out if a career in this dynamic and fast-growing field is your perfect match.

Google

professional certificate

Google Digital Marketing & E-commerce

Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required.

4.8

(33,511 ratings)

982,699 already enrolled

Beginner level

Average time: 6 month(s)

Learn at your own pace

Skills you'll build:

Marketing, Email Marketing, Data Analysis, display advertising, Writing, Search Engine Optimization (SEO), Web Development, E-Commerce, Advertising, Strategy, Communication, Social Media, Sales, E-commerce store optimization, Job preparedness, Portfolio preparation, Building customer loyalty, Customer Relationship Management (CRM), Customer Engagement, Social Listening, Social Media Analytics, Social Media Branding, Social Media Bidding, Customer Awareness, Search Engine Marketing, Google, Website Structure, Email marketing analytics, Email Writing, Email marketing strategy, Contact management, Email list segmentation, E-commerce platforms, Fulfillment and delivery, Seasonality, E-Commerce Strategy, Marketing Analytics, Customer loyalty, Customer Outreach, Media planning and strategies, Presenting to stakeholders, Spreadsheet management, Digital marketing KPIs

Coursera Plus
Build job-ready skills with a Coursera Plus subscription
  • Get access to 10,000+ learning programs from world-class universities and companies, including Google, Yale, Salesforce, and more
  • Try different courses and find your best fit at no additional cost
  • Earn certificates for learning programs you complete
  • A subscription price of $59/month, cancel anytime

Updated on
Written by:

Editorial Team

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Advance in your career with recognized credentials across levels.

Subscribe to earn unlimited certificates and build job-ready skills from top organizations.