Email Marketing Certification: 4 Certifications to Boost Your Career

Email marketing is a digital marketing strategy designed to reach customers. Many businesses and companies deploy email marketing campaigns to update their audiences on products, services, and relevant news and send special offers and coupons. Email marketing offers a level of personalization, and email marketing campaigns typically cost less compared to other strategies, making it a good investment for brands looking to expand their business and increase sales.

If you work in marketing, an email marketing certification may help you stand out to potential employers, whether you’re looking for a role specializing in email marketing or a more general marketing position.

Learn more about different types of email marketing certifications, the cost and requirements, and the roles you may qualify for once you’ve earned your email marketing certification.

Who should get an email marketing certification?

Anyone interested in professional marketing or email marketing can consider earning an email marketing certification. Email marketing certifications help improve the skills of marketers who want to explore better marketing practices to reach a greater audience.

Specific roles that can benefit from an email marketing certification include:

• Marketing coordinator

• Social media manager

• Marketing analyst

• Digital marketing specialist

• Email marketing manager

4 popular email marketing certifications

Many websites, companies, colleges, and universities offer email marketing certifications for aspiring marketing professionals. Explore four email marketing certifications, their costs, prerequisites, and the steps needed to complete each program.

1. HubSpot Academy Email Marketing Certification Course

Requirements: No prerequisites 

Cost: Free [1]

This certification course from HubSpot Academy helps you learn how to craft interesting, engaging email campaigns to increase your audience engagement and sales. To complete this certification, you may watch the 31 videos spanning 12 lessons at your own personalized pace. To test your knowledge, you’ll take nine quizzes and one exercise before completing a 60-question exam. 

2. Digital Marketing Institute Email Marketing Course

Requirements: No prior marketing experience required.

Cost: $445 [2]

The Digital Marketing Institute’s Email Marketing Course features four modules that cover various areas of email marketing strategies, including data strategy, content creation, email design, and performance testing and analytics. Once you’ve completed the four modules, you’ll take an online examination with 40 multiple-choice questions.

If you want to build your email marketing skills and learn more about how to craft successful email campaigns quickly, this certification may be right for you.

3. Salesforce Certified Marketing Cloud Email Specialist

Requirements: None required; previous Salesforce marketing introductory course and Marketing Cloud experience recommended

Cost: $200+taxes [3]

Salesforce’s Marketing Cloud Email Specialist certification focuses on the strategic and tactical side of email marketing, including segmentation, tracking, and analyzing a campaign’s performance. Before completing the 60-question exam, you’ll need to know how to design emails and use Marketing Cloud Server Side Scripting Languages, including AMPscript, GTL, and SSJS.

4. eMarketing Institute Email Marketing Certification

Requirements: To take this course, you must download the free e-book provided by the eMarketing Institute.

Cost: Free [4]

The eMarketing Institute offers a free email marketing certification for marketing beginners looking to improve their campaign success by optimizing their mailing list and email layout and design. Once you’ve completed the course, you’ll take an examination of 50 multiple-choice questions. You must score 50 percent or higher on the exam to pass and earn your certification.

What jobs can you get with an email marketing certification?

Once you’ve completed your email marketing certification, consider exploring roles that put your new skills to use, such as email marketing specialist, email copywriter, or marketing manager. The job outlook for advertising, promotions, and marketing managers over the next decade indicates positive growth, with an expected employment growth rate of 8 percent between 2023 and 2033, according to the US Bureau of Labor Statistics [5]. 

Explore jobs specifically in email marketing or marketing management positions:

Email marketing specialist

Average annual US base salary (Glassdoor): $65,755 [6]

Typical education: Bachelor’s degree in marketing, business, or communication

Email marketing specialists create the content for and deploy email campaigns, using different metrics to measure their performance. As an email marketing specialist, your goal is to increase audience engagement by creating compelling, creative emails that will entice customers to click through and ultimately buy your product. You keep up on industry and email trends, work alongside other sales and marketing team members, and adjust your campaigns based on how previous campaigns have performed.

Email copywriter

Average annual US base salary (Glassdoor): $57,462 [7]

Typical education: Bachelor’s degree in marketing or communications

As an email copywriter, your responsibilities typically include drafting and writing the content that will appear within an email. These assets may include the subject line, headline, body copy, and a call to action that encourages customers to click through to any link supplied in the email. 

Copywriters must have a great eye for detail, and your finished work should be error-free before your client sees it. You’ll also need strong communication skills, as you’ll likely work with other departments to develop your content and gather feedback.

Marketing manager

Average annual US base salary (Glassdoor): $81,324 [8]

Typical education: Bachelor’s degree in marketing

Marketing managers oversee a team of marketing professionals and assist in developing future marketing campaigns for a brand or business. In this management position, you may also help hire new employees and allocate your department’s budget to various campaigns and resources. 

While marketing managers typically only need a bachelor’s degree and some marketing experience to qualify for this role, a master’s degree may help you stand out to employers and demonstrate your professional growth.

Get started in email marketing with Coursera

An email marketing certification may help you advance in your marketing career, particularly if you specialize in email marketing and creating email campaigns. 

To begin your career as a marketing professional, consider exploring your certificate options on Coursera. Discover the Meta Marketing Analytics Professional Certificate to learn how to design experiments and run tests. You can also learn the fundamentals of attracting and engaging customers through email with the Google Digital Marketing and E-commerce Professional Certificate.