Discover how to use Google Ads remarketing to help boost your sales and grow your business.
Google Ads remarketing allows you to target potential customers who have visited your website or clicked on one of your ads. It does this by attaching a code that tracks browsing so that when they visit another site or social media feed that is part of the Google Display Network, they see one of your ads. You can choose who goes on your retargeting ad list and customize what they see.
This tutorial will provide a thorough overview of using Google Ads remarketing and delves further into the benefits of using this function to increase brand awareness and win customers.
professional certificate
Turn Your Idea into a Funded Business. Develop, launch, fund and grow your own business
4.8
(5,106 ratings)
71,690 already enrolled
Beginner level
Average time: 1 month(s)
Learn at your own pace
Skills you'll build:
Growth Strategies, Exit Strategy, Finance, Entrepreneurship, Venture Capital, Sales Presentation, Elevator Pitch, Strategic Management, Brand, Choosing Advisors, Brand Management, Discovery-Driven Planning, Planning, Marketing
To use Google Ads remarketing effectively, we have created a step-by-step guide:
Sign into your Google Ads account.
Access the Shared library > Audience manager > Audience sources.
Click Details > Set up tag.
Create a Google Ads remarketing tag.
Enter Conversion ID.
Input triggers.
Click Save > Preview > Publish.
Let's break each step into more detail to gain a deeper understanding.
Assuming you already have one, sign into your Google Ads account at https://ads.google.com/.
Once you’ve logged in, click on Tools and then click on Shared Library. In this window, select Audience Manager and then Audience Sources from the menu.
You may receive a notification saying Google doesn’t detect a marketing tag. This is where you set one up. Click Details > Set up tag. Expand the Google Ad tags section and scroll down to select Use Tag Manager. You’ll receive a Conversion ID and a Conversion Label (optional) that you can input for use on your website.
In the tag manager, choose New Tag > Tag Configuration > Google Ads Remarketing.
Input your Google Conversion ID and Conversion Label (if necessary) into the required fields.
Click Triggering. This is where you can spend time adding the triggers that will cause the remarketing ad to show for users. Choose from existing triggers or create new ones.
Once you’ve chosen your triggers, click Save. You can then preview the changes before clicking Publish.
Now you know how to set up Google Ads remarketing, but it’s also important to understand how to use it as part of an effective strategy. Here are our tips:
Select your audience: Think about who you are looking to reach. Your audience could be people who viewed a product page, people who spent a certain amount of time on a specific page, or based on a specific demographic.
Track activity: Use Google UTM codes and Google Analytics to identify where traffic comes from and which marketing channels work best.
Factor in your budget: Use exclude lists to avoid targeting people who don’t meet your audience requirements.
Remarketing offers several benefits by allowing you to reach potential customers who have shown an interest in your products. Showing up in a potential customer's feed or view on a web page increases familiarity and awareness of your business. People buy from brands they know and trust. Therefore, the more visible you are, the better your chance of making a sale.
To understand more about Google Ads remarketing and how to increase brand awareness and sales, consider the Google Digital Marketing and E-commerce Professional Certificate. You can complete this short course in six months or less to learn the fundamentals of running and marketing an e-commerce business.
professional certificate
Turn Your Idea into a Funded Business. Develop, launch, fund and grow your own business
4.8
(5,106 ratings)
71,690 already enrolled
Beginner level
Average time: 1 month(s)
Learn at your own pace
Skills you'll build:
Growth Strategies, Exit Strategy, Finance, Entrepreneurship, Venture Capital, Sales Presentation, Elevator Pitch, Strategic Management, Brand, Choosing Advisors, Brand Management, Discovery-Driven Planning, Planning, Marketing
Editorial Team
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...
This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
Whether you're starting your career or trying to advance to the next level, experts at Google are here to help.
Save money and learn in-demand skills from top companies and organizations.