8 High-Income Skills to Learn in 2025

Written by Coursera Staff • Updated on

Developing these skills could lead to more career versatility and higher-paying salaries.

[Featured image] A woman holding a tablet stands in a large warehouse, practicing one of the high-income skills she learned.

Every job requires some combination of technical skills and workplace skills. High-income skills are tools and expertise that employers tend to value because of the important business needs they satisfy. These job skills may make you a more competitive job candidate and may make it easier to change jobs (and possibly even industries), according to a 2022 report from McKinsey & Company [1].

In this article, we'll go over eight high-income skills you may want to learn or strengthen in the coming year. Afterward, if you're interested in investing in your unique skill set, consider subscribing to Coursera Plus, where you'll gain access to over 7,000 courses from industry leaders and esteemed university partners.

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8 high-income skills to learn

Below, you’ll find eight high-income skills you can feature on your resume to help stand out to potential employers. To build this list, we looked at reports forecasting the most in-demand skills through 2030 from the World Economic Forum [2], Pearson [3], Future Learn [4], LinkedIn [5], Glassdoor [6], and Coursera [7].

The skills listed here are all transferable across a number of career paths or may be beneficial to strengthening your current career. For instance, a marketing professional may want to enhance their data skills, even if they do not want to work in data more formally, because it can help them discover key insights and build more effective campaigns.

Whether you choose to develop some of the skills below to augment your career or you're interested in pursuing a career built around a certain skill, use the list below to guide you.

1. Generative AI (GenAI)

Generative AI (GenAI) is a transformative technology that's quickly becoming a requirement across many roles. A growing number of businesses already rely on AI tools to increase their productivity, with even more businesses interested in finding ways to integrate AI into their workstream, business model, products, or services.

Developing GenAI skills, including an ability to prompt engineer—a formal way of describing the ability to refine GenAI requests to get the output you desire—is becoming more crucial. Luckily, there are a variety of ways to build fundamental AI skills or advance what you already know. If you're interested in an AI career, here are some roles that use AI heavily, along with average base pay in the United States as of December 2024, according to Glassdoor:

Job titleAverage base pay
AI engineer$132,855
AI business strategist$134,671
Data engineer$105,742
AI developer$109,604

2. Data analysis

Analytical thinking is the top skill forecasted in the World Economic Forum’s Future of Jobs Report [2]. As businesses across industries increasingly rely on data to make informed decisions, they require more employees with the ability to collect, interpret, and share data that can solve their business problems.

People skilled in data analysis may use a range of tools, including Microsoft Excel, Google Sheets, SQL, Tableau, R, or Python. Here are some careers that use data analysis, along with average base pay in the United States as of December 2024, according to Glassdoor:

Job titleAverage base pay
Business analyst$93,038
Data analyst$84,967
Data engineer$105,742
Data scientist$116,576

3. Software development

Industries now regularly turn toward technology to advance their business capabilities, and they need people skilled in developing, maintaining, and improving their technological systems. People who work in DevOps or software engineering build, monitor, and control an organization’s technology.

People skilled in DevOps or software engineering may use tools like Git, Docker, Jenkins, or Kubernetes, and may know coding languages like Python, Java, or C++. Here are some careers that use software development, along with average base pay in the United States as of December 2024, according to Glassdoor:

Job titleAverage base pay
Applications engineer$107,864
Systems developer$96,501
Software engineer$117,384
DevOps engineer$108,403

4. User experience

Hand in hand with technological development comes user experience (UX), which has to do with the way a consumer interacts with a product. People working in UX figure out the best way to present a product to consumers. They may conduct research, design, or help market a product.

Although they still involve some data, UX roles are grounded in design and tend to offer room for creativity, and they require a high level of social perceptiveness—three skills that come up in multiple skill reports [2, 3, 4]. Here are some careers utilizing user experience skills, along with average base pay in the United States as of December 2024, according to Glassdoor:

Job titleAverage base pay
UX writer$71,119
UX researcher$89,954
User interface (UI) designer$93,973
UX designer$82,554
Product designer$94,508

5. Web development

Web development brings together the fundamentals of software development and user experience, incorporating the technical aspects of the former with the design elements of the latter. People skilled in web development will also be familiar with technical search engine optimization (SEO) in order to design and program websites that meet business needs.

Here are some careers that require web development skills, along with average base pay in the United States as of December 2024, according to Glassdoor:

Job titleAverage base pay
Front-end developer$86,511
Full-stack developer$91,396
Webmaster$71,798
Back-end developer$86,166

6. Project management

Many companies use an organizational structure in which different departments, teams, or team members all work on a singular product or project. A person who is skilled in coordinating efforts across each of those touchpoints is skilled in project management. These team members may be responsible for maintaining schedules, organizing budgets, and communicating with project stakeholders (or various parties interested or invested in the project outcomes).

You can consider “project management skills” to be a catch-all term for leadership, communication, planning, resilience, and organizational skills—all of which are frequently cited as valuable to employers [2, 3, 4, 6]. Project management shows up in many careers and becomes especially important as you move into managerial positions. However, you can also pursue a career as a project manager. Here are some careers along the project manager path and their average base pay in the United States as of December 2024, according to Glassdoor:

Job titleAverage base pay
Project coordinator$63,698
Program manager$96,614
Project manager$89,773
Portfolio manager$94,965

7. Account management

While project management typically has an internal focus, account management taps into a similar subset of skills to work with people outside of your organization. Often highly valued in sales positions, account management skills enable you to confidently position your company and its products to customers.

Account management skills incorporate both the organizational aspects required to close a business deal as well as the interpersonal skills required to productively negotiate and maintain relationships. They often work with a customer relationship management (CRM) tool like Salesforce.

Here are some careers that use account management and sales skills, along with average base pay in the United States as of December 2024, according to Glassdoor:

Job titleAverage base pay
Account manager$67,566
Business development associate$73,041
Business development manager$109,533
Sales representative$74,115

8. Content creation and management

Content creation and management skills involve storytelling and are often crucial for marketing careers. This skill set incorporates creativity, originality, social perceptiveness, and emotional intelligence. Taking these skills a step further can also mean adding data analysis to your toolbox, specifically honing in on marketing analytics so that you can assess how well an audience is connecting with your content.

Here are some careers that use content creation and management skills, along with average base pay in the United States as of December 2024, according to Glassdoor:

Job titleAverage base pay
Social media manager$55,713
Digital marketing manager$89,494
Content marketing manager$81,400
Brand marketing manager$110,361

Develop and strengthen high-income skills on Coursera

Continue building high-income skills through courses, specializations, and Professional Certificates on Coursera. Develop new knowledge, learn about important tools, and get hands-on practice through assignments to keep expanding your skill set.

With a Coursera Plus subscription, available in monthly and annual tiers, you'll gain access to more learning programs from world-class universities and companies.

Coursera Plus
Build job-ready skills with a Coursera Plus subscription
  • Get access to 10,000+ learning programs from world-class universities and companies, including Google, Yale, Salesforce, and more
  • Try different courses and find your best fit at no additional cost
  • Earn certificates for learning programs you complete
  • A subscription price of $59/month, cancel anytime

Article sources

1

McKinsey & Company. "The Great Attrition is making hiring harder. Are you searching the right talent pools?, https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-great-attrition-is-making-hiring-harder-are-you-searching-the-right-talent-pools." Accessed December 5, 2024.

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