How to Create a New Google Analytics Account

Written by Coursera Staff • Updated on

Learn how to create a new Google Analytics account for your website or app.

[Featured Image] A website owner creates a new Google Analytics account on her laptop while working in her home office.

To analyze traffic data for your website or app with Google Analytics, you'll need to set up your own Google Analytics account. When you use Google Analytics, you can get an idea of who visited your site, the content visitors you want to see, and how a user browses your site. You'll also better understand where your visitors come from on the internet, how your unique pages do, how many of your leads convert to sales, and where your users are located, among other insights. Best of all, setting up a new account is free and only takes a few steps. 

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How to create a new Google Analytics account 

Here's a quick summary of the steps you'll take to create a new Google Analytics account:  

  1. Go to the Admin page for Google Analytics. 

  2. Click on Create Account

  3. Provide an account name and configure your data-sharing settings. 

  4. Click Next and begin adding properties to the account. 

Let's take a closer look at each step: 

1. Go to the ‘Admin’ page for Google Analytics. 

Start by going to the Admin page for Google Analytics. You must sign into your Google account first. 

how to create new google analytics account image 1

2. Click on ‘Create Account.’

Once on the Admin page, look in the Account column for the option "Create Account." Click on it. 

how to create new google analytics account image 2

3. Provide an account name and configure your data-sharing settings. 

After you click Create Account, provide an account name. You'll also want to decide what data you want to share with Google by configuring your data-sharing settings. 

how to create new google analytics account image 3

4. Click ‘Nextand begin adding properties to the account. 

Once you've filled in that information, click on Next. You can then start adding properties to the account. Remember that you must have the Administrator or Editor role to add properties, but if you're the only account user, you should be the Editor. If other people have access to your account, you can assign other roles to them.  

how to create new google analytics account image 4

How to create a new Google Analytics 4 property

To create a new property, follow the steps above, or, if you start a new session, navigate to the Admin page for Google Analytics, look to the Account column, and select the correct account. Then, look to the Property column and choose Create Property. 

Next, enter the property's name, time zone, and currency. Click Next, and then select your business size and industry category. Click Next again, and select an option for how you plan to use Google Analytics. Finally, click Create and accept the Analytics Terms of Service and the Data Processing Amendment. 

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Start a digital marketing or e-commerce career with Google's Digital Marketing and E-Commerce Professional Certificate on Coursera. In as few as six months, you can learn fundamental concepts that may help set you up for professional success, like measuring performance through analytics, engaging customers through various channels, and building e-commerce stores. No degree or previous experience is necessary, and you can begin today.  

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professional certificate

Financial Technology (Fintech) Innovations

4.7

(1,767 ratings)

39,016 already enrolled

Beginner level

Average time: 1 month(s)

Learn at your own pace

Skills you'll build:

Payment Systems, Cryptocurrency, Credit Technology, Smart Investing, Blockchain, Payment Processing, processing payments, payment technology, Value Propositions, blockchain as a business solution, decentralization algorithms, consensus algorithms, Artificial Intelligence (AI), robo advising, investment technology, diversified portfolio, investing technology, Logistic Regression, raising capital, crowd-sourced lending, Credit Score

Updated on
Written by:
Coursera Staff

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