Is an Online MBA Worth It? The Return on Your Investment

Getting your Master of Business Administration (MBA) can build on your business acumen, enhance your ability to lead, and connect you to a broad network of like-minded people. But will the benefits carry if your MBA is entirely online? It depends on your personal and professional goals, financial outcome, costs, and other factors.

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Online MBA salaries: The return on your investment

The benefits of an online MBA are myriad. Graduates can see expanded responsibilities and promotions at work, a boost in confidence, and access to an alumni network that can span the globe.

Then there’s the financial boost. According to a survey conducted by the Graduate Management Admission Council, the median base starting salary US companies were expecting to offer new MBA hires in 2023 maintained a historically high $125,000, in addition to a signing bonus [1]. The median base salary for new MBA hires dipped to $105,000 in 2020 after the start of the pandemic, reflecting a widespread dip in pay across many industries [2].

The financial benefits seem to translate to online MBA programs, too. According to North Carolina State University, the average starting salary for its 2023 online MBA graduate students was $137,081, with a signing bonus of $23,915 [3]. This was nearly a 10 percent increase from the average entering salary for all MBA students. Poets&Quants reports that the highest average salary increases for online programs hover around 60 percent [4].

A survey of graduates from the iMBA program at the University of Illinois’ Gies College of Business found similar positive outcomes [5]. Over half reported receiving a promotion, job offer, or accepting a new position while in the program; graduates saw their pay increase by 25 percent on average.

Great expectations, great loans

The high expected incomes post-graduation are likely what allows students to borrow large sums of money for their MBAs. A 2024 report found that MBA graduates had borrowed at least $81,000 to pay for their education [7]. Still, it’s a good idea to minimize costs where you can and to consider borrowing money for education carefully. Apply for scholarships, and if you’re borrowing money, take out federal loans before opting for private ones.

How much do online MBAs cost?

The price of an online MBA can vary widely depending on whether the school is public or private, in-state or out-of-state, and how much financial aid you receive. According to a ranking by Poets&Quants, a business school publication, online business school programs in 2024 in the US cost anywhere from $10,880 to $146,916 for the entirety of the program [8]. The University of Illinois’ online MBA program costs approximately $24,000, and the Illinois Institute of Technology's MBA program costs $15,000 (both on Coursera).

In-person programs can have higher price tags. Several top the $200,000 threshold; one year of tuition and living expenses can top $100,000 for some schools [9].

Online MBA vs in-person MBAs: Pros and cons

Consider the basic differences between an online and in-person MBA program.

Flexibility: A large part of the draw of an online MBA is its flexibility. The ability to attend lectures and complete group assignments from behind a computer screen means students don’t have to relocate or even quit their day jobs. This has made online MBAs a strong draw for those who might have families to take care of or established careers they’re hesitant to pause. An article published by Poets & Quants in 2024 stated that the average MBA student was 33 years old, compared to the average of 27 who attended on-campus MBA programs [10]. An average of more than 90 percent of online MBA students also worked full-time when they enrolled [11].

How do I get an MBA while working? 

You may find on-campus part-time MBAs in your area that hold classes on evenings and weekends. If you’re hoping to continue working while you earn your degree in person, this can be an option worth considering.

Cost: Online MBA programs are often cheaper than in-person programs. Factors like financial aid availability and whether the program is in-state or out-of-state can influence the price tags of both online and on-campus programs.

Face-to-face interactions: In an online MBA, interactions with your instructors or peers will—unless you enroll in a blended program—generally take place entirely virtually. If the social aspect of business school is something you prioritize, an on-campus program might make more sense.

That said, online programs have been adapting to encourage interactions in their online communities. Students can often participate in group projects, attend online networking sessions, or have access to office hours. Online networking opportunities might also mean you’ll be able to meet employers or alumni who wouldn’t come to campus otherwise.

Fataneh Taghaboni-Dutta, a professor at the Gies College of Business at the University of Illinois, says online programs can be more conducive to meeting people if the student is prepared to do so.

“If a student is comfortable in joining and being fully engaged in an online setting, then an online degree will provide them with more opportunities to establish connection,” she says. “I say more, because, in terms of time needed to ‘speak’ or ‘meet’ others in an online environment is less taxing than doing the same for in-person settings.”

What’s a blended (or hybrid) program?

Blended, or hybrid, learning programs combine both online and in-person instruction. This might mean assignments are completed online, but discussions, lectures, or social events are held on campus.

How to choose an online MBA program

Like any MBA program, reputation, cost, quality of education, and access to an alumni network can all determine which online program to apply to. Beyond that, online programs should be accredited and fit what you want from an online education.

In the US, online MBA programs should be accredited by the Association to Advance Collegiate Schools of Business (AACSB) or other accreditation bodies like the Accreditation Council for Business Schools and Programs (ACBSP). 

Consider these questions Consider these questions to determine if a school meets what you’re looking for:

• What opportunities are there to network with peers or alumni?

• Are classes taught by professors who also teach on campus or by online-specific faculty?

• Do you have access to student support services like the financial aid office or career center?

• Are lessons pre-recorded or taught live?

• What do the school’s graduation rates and employment rates look like?

• Who grades the assignments?

Online MBA programs: The verdict

Getting an MBA online can open doors and help you grow professionally, as an individual, and financially. Online MBAs can accommodate the obligations of your life while you learn the tools to build and support businesses. 

“The training you receive in an MBA Program prepares you to deal with ambiguity and provides a buffer against uncertainty,” says Hayden Noel, professor at the Gies College of Business and instructor of the Value Chain Management Specialization on Coursera. “You would be better equipped to take advantage of changing opportunities post-COVID. You will also become more effective as a leader and better understand the different functions of your organization.”

Ready to get started? Browse online business degrees on Coursera. Try a course before you apply to see whether online learning is right for you.