Learn ways to maximize your salary as a marketing analyst and explore information about the average marketing analyst salary in the United States. See how location, education, experience, and the company you work for affect your earnings.
Marketing analysts research and decipher marketing data and statistics to help businesses and organizations make informed decisions about their brands. Salary expectations for this role fluctuate depending on numerous factors, including location, industry, education level, and experience.
Explore how these factors affect your market analyst salary, which locations offer the highest pay, and how you can progress into higher-paying roles.
As a marketing analyst, you collect and study market data to support your organization and make recommendations that might improve operations. The job also includes informing businesses which products are in demand, who is buying them, and what customers are willing to pay. You then use this information to determine whether current marketing strategies are effective enough to meet business goals and to recommend any changes.
A large part of marketing analyst skills is collecting data on customers and competition, tracking trends, identifying sales patterns, and interpreting large bodies of data. To do this, you must have strong analytical skills, creative thinking, and excellent communication skills.
The average annual salary for a marketing analyst ranges from $61,274 to $81,801. Examine the average or median yearly earnings in 2024, as reported by five reliable salary websites [1, 2, 3, 4, 5].
Talent.com | BLS (median) | Glassdoor | PayScale | Indeed |
---|---|---|---|---|
$80,519 | $74,680 | $75,743 | $61,737 | $70,605 |
While these numbers reflect typical earnings, your salary can vary depending on the area you work, who you work for, and your level of skills and experience.
The amount you earn generally increases with your education, experience, and the skills you develop. Other factors that may influence your salary include your location and the industry and company you work for.
To work as a marketing analyst, you typically need a bachelor’s degree in business, communications, marketing, statistics, or a similar study area. Additionally, some employers require a master’s degree.
According to Zippia, the average annual salary for a marketing analyst with a bachelor's degree is $60,605, and that rises to $68,818 with a master’s degree and $69,442 with a doctorate [6].
Certification isn’t essential in this field, but it can help you progress and make you a more attractive job candidate. Two standard certifications include:
Insights Professional Certification (IPC), potential salary: $75,000 [7]
American Marketing Association Professional Certified Marketer (PCM), potential salary: $84,000 [8]
You might also consider earning valuable Professional Certificates to boost your resume and potential salary. Top choices include:
Google Digital Marketing & E-commerce Professional Certificate, potential salary: $66,000 [9]
Google Analytics Professional Certificate, potential salary: $65,000 [10]
Experience plays a big part in the salary you can command as a marketing analyst. According to Glassdoor, an entry-level marketing analyst's salary is an annual average of $70,289. An internship or experience in other data collection and analysis roles is useful when you’re ready to gain experience.
Explore how your salary as a marketing analyst may increase based on years of experience [3]:
0–1 years: $70,289
1–3 years: $78,527
4–6 years: $83,872
7–9 years: $85,942
10–14 years: $86,991
15+ years: $91,206
As you move through your career, building experience, you may apply for more senior positions, such as senior marketing manager or senior marketing analyst. Building experience via education, internship, or professional experience allows you to develop the skills you need to progress in the industry.
Marketing spans all industries, and due to the increase in data access and use, the need for marketing analysts across all industries will likely grow in the coming years. The biggest employers of marketing analysts include management, scientific, and technical consultancy services, followed by finance and insurance companies, the information industry, and wholesale trade.
According to data from the United States Bureau of Labor Statistics, working for the management of companies and enterprises offers the highest salaries at an annual median of $94,130. Information companies follow very closely at $93,650. Management, scientific, and technical consultancy-based employers who offer the bulk of roles pay a median annual salary of $68,150 [11].
The location of a business also impacts salary. For example, areas with higher living costs generally offer higher wages and often have a higher concentration of big companies with the capital to pay well.
The state in which you work could influence how much you earn. The average median salary for the highest-paying states, according to data from the BLS, includes the following [12]:
Washington: $106,420
California: $100,040
New York: $96,200
Delaware: $94,790
New Jersey: $93,100
In addition to your home state, the city where you work could make a difference in your earnings. BLS reports that the five most lucrative metropolitan areas for marketing analyst salary are [12]:
San Jose-Sunnyvale-Santa Clara, CA: $142,360
San Francisco-Oakland-Hayward, CA: $125,670
Seattle-Tacoma-Bellevue, WA: $114,500
New York-Newark-Jersey City, NY-NJ-PA: $99,600
Boulder, CO: $94,380
Marketing analysts have an excellent job outlook, with an 8 percent projected growth rate and approximately 88,500 job openings between 2023 and 2033 [2]. This rate is significantly faster than that of other occupations, and the increasing use of data is driving much of that growth.
Marketing analysts often progress to leadership roles or move into specialist areas, such as digital marketing. A digital marketing analyst's salary is similar to that of a marketing analyst at $71,078 on average [13]. In contrast, a leadership role such as marketing analyst manager commands a much higher salary at $89,638 [14].
Other similar roles and those to advance to include:
Marketing coordinator: $53,646
Market research analyst: $78,754
Marketing consultant: $78,314
Marketing manager: $81,130
Digital marketing manager: $89,526
Senior marketing analyst: $100,036
Director of marketing: $112,453
Digital analyst: $74,189
*All annual base salary data is sourced from Glassdoor as of December 2024 and does not include additional pay, such as commission and benefits.
Pay may vary from company to company. For example, large tech and financial companies may offer higher salaries. According to Zippia, some of the top employers of marketing analysts paying the highest average annual salaries are as follows [15]:
Meta: $119,092
Credit Karma: $114,374
Google: $112,120
Thumbtack: $111,598
Pacific Investment Management Company: $110,273
The need for marketing analysts will likely grow over the next few years as more organizations rely on data for meaningful insights. The role comes with a competitive average salary that can extend even higher depending on where you work and live and your education and experience.
If you’re ready to start or enhance your career in marketing analysis, check out some courses on Coursera, including Professional Certificates such as the IBM Data Analysts Professional Certificate or the Meta Marketing Analytics Professional Certificate.
Talent.com. "Marketing Analyst Average Salary in the USA, 2024, https://www.talent.com/salary?job=marketing+analyst#:~:text=How%20much%20does%20a%20Marketing%20Analyst%20make%20in%20USA%3F&text=The%20average%20marketing%20analyst%20salary%20in%20the%20USA%20is%20%2480%2C000,up%20to%20%24114%2C950%20per%20year." Accessed December 8, 2024.
US Bureau of Labor Statistics. “Occupational Outlook Handbook: Market Research Analysts, https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-1.” Accessed December 8, 2024.
Glassdoor. “Marketing Analyst Salaries, https://www.glassdoor.com/Salaries/marketing-analyst-salary-SRCH_KO0,17.htm.” Accessed December 8, 2024.
Payscale. “Average Marketing Analyst Salary, https://www.payscale.com/research/US/Job=Marketing_Analyst/Salary.” Accessed December 8, 2024.
Indeed. “Marketing Analyst Yearly Salaries in the United States, https://www.indeed.com/career/marketing-analyst/salaries.” Accessed December 8, 2024.
Zippia. “Best Colleges and Majors for Marketing Analysts, https://www.zippia.com/marketing-analyst-jobs/education/.” Accessed December 8, 2024.
Payscale. “Salary for Certification: IPC-A-610 Certification, https://www.payscale.com/research/US/Certification=IPC-A-610_Certification/Salary.” Accessed December 8, 2024.
Payscale. “Salary for Certification: Certified Professional Marketer, https://www.payscale.com/research/US/Certification=Certified_Professional_Marketer/Salary.” Accessed December 8, 2024.
Payscale. “Salary for Certification: Digital Media Certificate, https://www.payscale.com/research/US/Certification=Digital_Media_Certificate/Salary.” Accessed December 8, 2024.
Payscale. “Salary for Certification: Google Analytics Certification, https://www.payscale.com/research/US/Certification=Google_Analytics_Certification/Salary.” Accessed December 8, 2024.
US Bureau of Labor Statistics. “Market Research Analysts: Pay, https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-5.” Accessed December 8, 2024.
US Bureau of Labor Statistics. “Occupational Employment and Wage Statistics, https://www.bls.gov/oes/current/oes131161.htm#st.” Accessed December 8, 2024.
Glassdoor. “Digital Marketing Analyst Salaries, https://www.glassdoor.com/Salaries/digital-marketing-analyst-salary-SRCH_KO0,25.htm.” December 8, 2024.
Glassdoor. “Marketing Analyst Manager Salaries, https://www.glassdoor.com/Salaries/marketing-analyst-manager-salary-SRCH_KO0,25.htm.” December 8, 2024.
Zippia. “Marketing Analyst Salary, https://www.zippia.com/marketing-analyst-jobs/salary/#by-company.” Accessed December 8, 2024.
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