How to Write an Impactful Marketing Coordinator Resume

Writing an effective marketing coordinator resume requires you to ensure that what you offer fits the needs of the company you want to work for. To do that, use persuasive action words to market your skills and create a powerful, focused message. You'll highlight your work experience, skills, and education on your resume, listing each in reverse chronological order. 

As you craft your resume for this position, consider the effects of applicant tracking systems (ATS) and optimize your resume accordingly. ATS software scans resumes, identifies the best matches, and passes them on to hiring managers. To increase your chances of being a "match," it’s essential to use job-specific marketing coordinator keywords that correspond to your background and credentials in your resume.

Discover details of a career as a marketing coordinator and find tips on writing a resume that hiring managers will notice.

Read more: Navigating the Applicant Tracking System (ATS): A Job Guide

What does a marketing coordinator do?

A marketing coordinator works to organize and manage various pieces of marketing campaigns. In this role, you'll develop marketing strategies, support creative teams, conduct market research, monitor campaigns, and review data.

Your tasks relate to managing campaigns. You'll work with different team members and ensure each part of the campaign remains on schedule. If problems arise, you'll troubleshoot and work directly under the campaign manager to complete projects. 

Specific job duties may include:

• Creating and maintaining marketing content 

• Forecasting monthly or quarterly performance

• Generating marketing reports using relevant data

• Coordinating meetings to ensure campaign components are on schedule

• Monitoring the company's marketing channels

• Conducting search engine optimization (SEO) research

• Coordinating with the sales team to ensure efforts align

How many years of experience do I need to become a marketing coordinator?

According to Zippia, you will likely need one to two years of experience before starting as a marketing coordinator [1]. 

Read more: Your Guide to Landing an Entry-Level Marketing Job

Marketing coordinator salary

If you're interested in a career as a marketing coordinator, you might be curious about the salary you can earn. According to Glassdoor, the estimated total pay for a marketing coordinator in the US is $61,489 per year. This figure includes an average base salary of $53,350 and $8,140 in additional pay. Additional pay may represent profit-sharing, commissions, or bonuses.[2]. 

Required skills and education

Education is an essential starting point for your career. According to Zippia, 80 percent of marketing coordinators have a bachelor’s degree, and 7 percent have a master’s degree [3]. Typical fields of study include marketing, communications, and business. You might also choose an area like sales or advertising. 

After earning a degree, an internship in the marketing field can provide industry-specific knowledge to aid in your quest to become a marketing coordinator. 

Read more: What Does a Marketing Coordinator Do? Your Guide

Marketing coordinator skills

Aside from a degree, marketing coordinators also need particular skills to accomplish their daily tasks. Marketing coordinator skills include: 

• Problem-solving abilities under pressure and in a variety of situations

• Technical expertise using marketing tools, social media, phones, and devices.

• Customer service and relationship management

• Familiarity with creating, executing, and managing digital marketing campaigns

• Collaboration and project management skills

Read more: What Is a CRM? And How Does It Help Businesses?

How to write a marketing coordinator resume

Market yourself first and foremost, using your resume to highlight your skills and background using the standard reverse chronological format. Consider including a descriptive headline, education and certifications, and your experience. As you write each section, be specific, use action words, and add numbers and statistics to help quantify your accomplishments and show potential employers how you can benefit their company. 

Read more: How to Make a Resume: Resume Writing Guide

Marketing coordinator resume format

Typically, the format starts with a summary and skills section, followed by experience and education. If you’re a recent graduate with minimal professional experience to share, you can add the education section before experience. Otherwise, the suggested format for a marketing coordinator resume is reverse chronological order, with your contact information visible and your experience listed beginning with the most recent and working backward.  

Marketing coordinator resume summary

The summary section gives hiring managers an overview of all that you can offer. This brief section should be one to three sentences long and describe your skills. Ideally, your summary should catch an employer's attention and interest them to learn more. Consider using this formula: Job title + years of experience + skill or notable achievement. An example could be "Marketing coordinator with six years of experience that helped generate $500K in sales."

Marketing coordinator skills

After your summary, include a separate section to highlight your relevant workplace skills. These should reflect your abilities. Additionally, you should customize this according to the job you’re applying for. This section also offers an excellent opportunity to work some marketing coordinator resume keywords into your document. 

Education and certifications

You'll list your education and certifications in its own section. You'll highlight your recent degree first, again working in reverse chronological order. When you mention your degree, list the following:  

• Name of the degree

• School that issued it

• Date you earned it

• Brief description of coursework

You can add academic awards and certifications to this section, too, including the following details:

• Full name of the certificate

• Issuing organization

• Date earned

• Description of the coursework

Relevant experience

List your recent relevant job title first with the dates of employment and the company name. Under this position, provide four to five bullet points that describe your critical and relevant skills and accomplishments. If you can, add statistics that support your duties. For example, you might note your campaign generated $200,000 in revenue or increased blog traffic by 250 percent.  

Understanding application tracking systems

Some companies rely on application tracking systems (ATS) to scan resumes and identify the best matches for hiring managers. The software searches for specific keywords, and if it finds what it's looking for, your resume advances to a hiring manager or recruiter. An ATS must consider your resume a match to pass along to a hiring manager. 

How to write compelling marketing coordinator resume keywords 

You can optimize your content for application tracking systems as you craft your sales and marketing coordinator resume. To do so, consider the keywords associated with your job, job title, and daily tasks. More specifically, use:

• Keywords mentioned in the job description

• Both acronyms and full industry terms like search engine optimization (SEO)

• Straightforward, common subheads, like "work experience" or "education" 

• Industry-specific keywords that marketers regularly use

Job titles related to marketing coordinator

If you're hunting for a marketing coordinator job, you can also search for related jobs with slightly different titles. Take a look at a few related jobs and the average annual base salary associated with each, according to data available in July 2024.

1. Marketing specialist

Average annual salary (US): $60,245 [4]

Job outlook (projected growth from 2022 to 2032): 6 percent [5]

As a marketing specialist, you are knowledgeable in all areas of marketing, such as developing marketing campaigns and pricing strategies and working on brand awareness by researching the market and analyzing data. 

Read more: How to Become a Marketing Specialist

2. Marketing account manager

Average annual salary (US): $70,061 [6]

Job outlook (projected growth from 2022 to 2032): 6 percent [5]

As a marketing account manager, you work with existing accounts and towards gaining new ones. Your marketing strategies center around ensuring you meet the needs of your accounts and being the point of contact for accounts and marketing companies.

Read more: Marketing Management: What Is It and Why Does It Matter?

3. Online marketing manager

Average annual salary (US): $79,505 [7]

Job outlook (projected growth from 2022 to 2032): 6 percent [5]

As an online marketing manager, you investigate the demand for products and services and potential digital markets. Your role involves developing campaigns to attract customers, writing pricing strategies, and working on ways to retain customers using email marketing, ads, and social media.

Career paths forward

A marketing coordinator is usually an entry-level position and offers several options for career growth. After spending a few years as a marketing coordinator or specialist, you can move up to marketing manager, followed by marketing director and vice president of marketing. The highest position in the field is chief marketing officer (CMO). 

Next steps

To work in marketing, you must possess specific skills, experience, and education. It’s important to know how to highlight these effectively on your resume to attract employers and pass an ATS. If you plan to pursue a career in marketing, consider taking online courses to bolster your skill set and give you something further to add to your resume.

For example, on Coursera, consider the Google Digital Marketing and E-commerce Professional Certificate. This program covers topics like the foundations of digital marketing, email marketing, managing e-commerce, and more. Upon completion, gain a shareable Professional Certificate to include in your resume, CV, or LinkedIn profile.