Marketing Coordinator Salary Guide (2024)

Marketing is a fast-paced career choice. As a marketing coordinator, you’ll have the opportunity to work in a wide variety of industries, helping to coordinate marketing projects such as website content creation or social media marketing campaigns. In many cases, a marketing coordinator position can help you gain experience and explore marketing areas that pique your interest before moving into a more advanced role. 

Discover the average marketing coordinator salary and variations depending on your experience, education, where you live, and who you work for. 

Read more: What Does a Marketing Coordinator Do? Your Guide

What is a marketing coordinator?

Marketing coordinators manage the planning and execution of marketing projects, such as social media campaigns or web content. In some cases, you will have more of an administrative role working within a larger team. You can also do more hands-on work, such as creating website content, planning event calendars, and designing marketing materials. Furthermore, you could assist in monitoring sales performance while investigating current market trends.   

Average marketing coordinator salary

According to various career aggregate websites, the average marketing coordinator salary in the United States can range from $48,326 to $52,999 as of July 2024. The exact data breaks down as follows [1, 2, 3, 4, 5]:

Factors that impact salary 

Average salaries for marketing coordinators vary across the US. Factors like your highest level of education, the number of years you’ve worked in similar roles, and where you live and work geographically will play a role in the exact amount of money you make. Take a closer look at each of these variables below. 

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Education

Typically, higher education levels equate to higher levels of work you’re qualified for. In some cases, this higher level of education can also translate into a higher salary. According to Zippia, 80 percent of marketing coordinators have earned a bachelor’s degree, 8 percent have an associate degree, 7 percent have a master’s, and 5 percent have a high school diploma or another degree [6]. 

Additionally, Zippia offers insight into how education can affect the average salary of a marketing coordinator, as follows [1]: 

• Associate: $42,348

• Bachelor’s degree: $49,238

• Master’s degree: $55,315

• Doctorate: $55,773

Experience

An experienced marketing coordinator will typically earn more than an entry-level marketing coordinator. Gaining experience in this or similar roles can help you increase your earning potential. The following base salary data shows the average base salaries marketing coordinators earn based on years of experience, according to Glassdoor [2]:

• 0–1 years: $48,900

• 1–3 years: $52,355

• 4–6 years: $56,625

• 7–9 years: $58,797

• 10–14 years: $64,619

• 15 or more years: $72,340

Industry 

Many different industries engage in marketing, and the type of industry you work in is another factor in how much you can expect to earn as a marketing coordinator. Zippia offers a breakdown of the average marketing coordinator salary by industry, and the top nine industries with the highest salaries are as follows [1]: 

• Technology: $53,831

• Professional: $52,893

• Real estate: $50,071

• Manufacturing: $49,849

• Finance: $48,238

• Health care: $48,037

• Media: $46,733

• Retail: $46,564

• Hospitality: $46,033

Location

Geographic location will also affect the average marketing coordinator salary. For example, the highest-paying state, New Jersey, has an average salary of $60,306. The lowest-paying state, on the other hand, is Wyoming, which has an average salary of $25,873, according to Zippia [1]. 

Examining the average marketing coordinator's salary by city can help you better understand how much you might earn in your area. 

Highest-paying states

The five highest-paying states or districts, besides New Jersey, for marketing coordinators are [1]: 

• New York: $56,486

• Delaware: $55,291

• District of Columbia: $54,837

• Connecticut: $52,525

Lowest paying states

At the lower end of the scale, the five lowest-paying states for marketing coordinators alongside Wyoming are [1]: 

• North Dakota: $27,206

• Montana: $29,656

• Utah: $31,699

• Nebraska: $33,832

Company

Which company you work for is also a factor that could affect the amount of money you earn. According to Glassdoor, the median total salary of the highest-paying companies for marketing coordinators include [2]: 

• Meta: $111,103

• Google: $98,050

• LinkedIn: $93,703

• Tesla: $93,697

• Amazon: $91,490

• Brocade: $87,818

• PayPal: $87,699

• Ford Motor Company: $86,777

*The total salary data is sourced from Glassdoor as of November 2024

How to become a marketing coordinator 

Entering this profession requires a robust skill set and (usually) a bachelor’s degree. As a marketing coordinator, you may specialize in one or more areas of marketing or gain a broad set of skills that encompass them all, which you can explore while getting a degree. 

1. Obtain a bachelor's degree.

You’ll likely need to get your bachelor’s degree to enter the field as a marketing coordinator. Although joining the field with alternative credentials is possible, employers usually ask for a bachelor’s degree. Typical areas of study for marketing coordinators include business, marketing, communication, and English.

2. Strengthen your marketing skills.

To start a career as a marketing coordinator, you will need to gather marketing skills either as part of your education or through additional training. 

Some common skills include: 

• Digital marketing

• Customer service

• PowerPoint

• Press releases

• Web content management

• Social media marketing

• Event planning

• Video production

• Campaign planning

• Strategic planning

Read more: Marketing: What Is It and Why Do Companies Need It?

Job outlook

Although the US Bureau of Labor Statistics (BLS) does not call out marketing coordinators individually, it does list an overall growth rate of 8 percent for advertising, promotions, and marketing managers from 2023 to 2032 [17]. This forecast translates to roughly 36,600 annual job openings, on average, throughout the forecast period [17].

Similar job titles

Are you interested in marketing coordination but open to similar positions in the field? The following are three other job titles that require skills comparable to those a marketing coordinator requires.

1. Marketing and events coordinator

Average annual US salary: $55,656 [18]

Requirements: Bachelor’s degree in business, marketing, communication, public relations, or related field 

As a marketing and events coordinator, you will be responsible for planning and executing marketing events, maintaining vendor (supplier or service provider) relationships, and monitoring expenses. Specifically, you could be responsible for planning a calendar of events in accordance with vendors, staff, and other stakeholders. Depending on the position, you may be responsible for different areas of marketing, such as digital marketing or social media promotion, particularly regarding the events you are planning. 

Read more: Your Guide to Landing an Entry-Level Marketing Job

2. Marketing administrator

Average annual US salary: $53,090 [19]

Requirements: Bachelor’s degree in business, marketing, communication, psychology, or related field 

As a marketing administrator, you will work with a creative team to design promotional materials, find ways to increase profit, and monitor industry trends and consumer behavior patterns. You will also help shape and manage marketing activities, including digital marketing, social media promotion, website management, and organizing new marketing campaigns. 

Read more: Marketing Management: What Is It and Why Does It Matter?

3. Marketing communications coordinator

Average annual US salary: $58,303 [20]

Requirements: Bachelor’s degree in communication, business, marketing, English, or related field 

The marketing communications coordinator role entails working closely with promotions and communications teams to facilitate public and media relations. Your essential job duties revolve around managing the company’s brand image. This may include evaluating website and marketing performance using analytical tools such as Google Analytics or managing social media mentions of your organization. You will develop content, work with search engine optimization, and complete other tasks to help promote brand awareness. 

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Read more: Marketing Careers: 6 Areas to Explore

Getting started with Coursera 

The marketing coordinator role has good job prospects and an average salary. Keep in mind that your salary depends largely on various factors, including your educational background, experience level, and location.  

If you’re ready to take the next step and learn more about a career as a marketing coordinator, consider earning your Google Digital Marketing & E-commerce Professional Certificate on Coursera. This beginner-level course can help you learn the skills needed to start a marketing coordinator career. Topics covered include marketing, e-commerce, display advertising, email marketing, and search engine optimization.