How to Use Instagram Shopping with Shopify

Key takeaways

You can sell products on Instagram using Shopify by creating a Facebook business page or selling directly through Instagram.

• Instagram Shopping requires you to sell physical products that you can ship, not digital products. 

• Once you've set up your shop, you’ll wait for approval to sell your products.

• You can sell directly on Instagram with a business account, extending your digital marketing efforts.

Learn more about how to use Instagram Shopping with Shopify. If you’re ready to build your skills, consider enrolling in the Google Digital Marketing and E-commerce Professional Certificate. In as little as six months, you’ll have the chance to learn about marketing analytics and e-commerce store development. Upon completion, you’ll have earned a career credential to share on your resume and LinkedIn profile. 

Can you use Shopify with Instagram?

Instagram has approximately three billion monthly active users [1], making the combination of Instagram Shopping and Shopify an excellent option for reaching your users and attracting a new audience to your store. With Instagram Shopping, you can create a profile for your shop and tag your products in your Instagram and Facebook posts and stories. Your customers can either click on your tagged products or the "View Shop" link on your profile to see everything you have to offer. 

How to Use Instagram Shopping with Shopify

Here's a quick summary of the steps you'll take to use Instagram Shopping with Shopify: 

1. Make sure you're eligible to use Instagram Shopping. 

2. Set up a Facebook business page. 

3. Set up Instagram Shopping. 

4. Connect your Facebook business page. 

5. Request approval. 

To better understand the process, let's explore the process step-by-step in more detail.

Read more: How to Start an E-commerce Business

1. Make sure you're eligible to use Instagram Shopping.

Before connecting your Shopify store with Instagram Shopping, make sure you're eligible to sell products on the platform. Instagram allows sales from certain countries, including Canada and the United States, along with several other countries worldwide. You'll also need to make sure Meta approves your products for sale on Meta-owned social media sites, like Facebook and Instagram. For example, you can't sell digital products because the ability to ship is one of the requirements. Additionally, you must allow returns. You can read more about approved countries here and approved products here. 

2. Set up a Facebook business page.

Once you've determined whether you're eligible to sell on Instagram, you must set up a Facebook business page and sales channel so that your products will sync with Instagram. 

3. Set up Instagram Shopping. 

Once you have your Facebook business page set up, you'll come back to your Shopify admin page and click on the Facebook option under the list of sales channels on the left of the page. 

4. Connect your Facebook business page. 

After you click on Facebook under the sales channels, click on Setup. Look for the Instagram Shopping option, and then click on Continue setup. You'll need to link your Facebook business account to continue the setup process. 

5. Request approval. 

Once you finish the setup process, you'll accept the terms and conditions. Click Request approval and wait to get the final decision. Facebook will review your products and make a decision within 24 to 48 hours. 

Set up Instagram Shopping via the Instagram app 

You can also set up Instagram Shopping via the Instagram app. First, you'll need to make sure you have an Instagram business account and confirm that your products are on the list of approved items that you can sell on Instagram. You also need a Facebook business account with a sales catalog. If you have all this, you can go to your Instagram profile and click Settings > Business > Set Up Instagram Shopping Link.

How do I get my Shopify account noticed on Instagram?

Showcase your products with high-quality photos and detailed product descriptions to get your Shopify account noticed. You can also tag your products in Instagram posts and stories, which can give viewers a direct link to buy. Finally, interact with your followers, responding to questions and tagging them in comments to boost engagement.

Find free e-commerce and digital marketing resources

Visit our Career Resource Hub, where you can evaluate your skills and explore your career options. Then, check out these free resources to learn more about a career in digital marketing:

• Build your knowledge: Digital Marketing Terms: Key Terms Every Marketer Should Know 

• Explore the industry: Curious About Digital Marketing? Read On 

• Watch on YouTube: 5 AI Tools That Will Transform Your Digital Marketing Strategy

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