How to Get a HubSpot Certification: Guide + Benefits

HubSpot certification overview 

A HubSpot certification is a globally recognized credential that professionals obtain for three main reasons: 

• Updating skills in digital marketing, sales, customer support, and more

• Demonstrating expertise in a particular HubSpot skill set 

• Enhancing a resume, portfolio, LinkedIn profile, or job application 

HubSpot Academy, HubSpot’s official resource for taking courses and getting certified, offers 25 certifications spanning different professional roles, software functions, and experience levels. Refer to the table below to explore the range of HubSpot Academy’s certifications.

About HubSpot

HubSpot is a digital marketing industry leader offering customer relationship management (CRM) software to help companies generate leads, align marketing and sales teams, improve sales enablement, and boost return on investment (ROI). 

According to Datanyze, HubSpot was the marketing automation solution globally as of July 2024, with 33.99 per cent market share, outperforming Active Campaign, Adobe Experience Cloud, Oracle Marketing Cloud, Welcome, and others [1].

7 popular HubSpot certifications for beginners 

In this section, we’ll cover beginner HubSpot certifications listed as popular on HubSpot Academy.

We’ve included what you’ll learn, the course format, and the length of each certification. Use these breakdowns as a model for your research process.  

1. HubSpot Inbound Marketing Certification 

• What you’ll learn: How to create engaging content, nurture leads, optimize marketing processes, and use automation and artificial intelligence (AI) tools 

• Course format: 7 lessons, 24 videos, 7 quizzes 

• Length: 4:54 hours 

2. HubSpot Inbound Certification 

• What you’ll learn: The foundations of inbound marketing and the flywheel model, and how to create a company purpose and set goals

• Course format: 6 lessons, 15 videos, 4 quizzes

• Length: 2:02 hours 

3. HubSpot Email Marketing Certification 

• What you’ll learn: The fundamentals of email marketing and how to use HubSpot’s free email marketing tool

• Course format: 9 lessons, 28 videos, 9 quizzes

• Length: 4:05 hours 

4. HubSpot Content Marketing Certification

• What you’ll learn: How to develop a content strategy, use a content creation framework for producing consistent and effective content, repurpose content, promote content, and analyze content performance 

• Course format: 12 lessons, 54 videos, 11 quizzes 

• Length: 7:50 hours

5. HubSpot Social Media Marketing Certification 

• What you’ll learn: How to develop an inbound social media strategy, perform social media listening and monitoring, and build relationships on social media 

• Course format: 8 lessons, 38 videos, 29 quizzes 

• Length: 4.14 hours 

6. HubSpot Inbound Sales Certification 

• What you’ll learn: How to identify which leads to contact, earn leads’ trust and attention, understand buyers, and run sales calls and presentations  

• Course format: 5 lessons, 22 videos, 5 quizzes 

• Length: 3:12 hours

7. HubSpot SEO Certification 

• What you’ll learn: How to evaluate and improve your site’s SEO, build backlinks to increase your site’s visibility, and use insights from keyword research 

• Course format: 6 hours, 26 videos, 5 quizzes  

• Length: 3:51 hours

Reasons to get a HubSpot certification 

In addition to the fact that HubSpot skills and certifications are globally recognized, HubSpot certification has several career benefits we’ll explore below: 

1. Get the attention of employers. 

Having a HubSpot certification can make it easier to get employers’ attention. As of July 2024, companies are posting job openings in Canada on LinkedIn, Glassdoor, and Indeed and listing HubSpot certifications (or experience) as a preferred or required qualification. 

The available job titles include marketing coordinator, marketing manager, business analyst, digital marketing coordinator, and more.

Companies seeking employees with HubSpot certifications include Venture for Canada, Architech, Orium, and StackAdapt, among others. The industries seeking these certifications include higher education, media, branding and marketing, software, educational services, green tech, and more. 

2. Learn in-demand skills from inbound marketing experts.

Completing the courses for a certification exam exposes you to the experience and perspectives of HubSpot expertise. HubSpot Academy’s certification courses' instructors specialize in content areas, such as conversions, automation, and developer content. 

3. Stay current on the latest marketing and sales trends. 

HubSpot continually updates its software, and certification courses and exams will change to reflect its latest features and functionality. These courses and exams are an opportunity to build and maintain cutting-edge CRM skills.  

4. Add credentials to your LinkedIn profile, website, and more. 

HubSpot Academy allows you to showcase your expertise with certificates and badges. After completing a certification, you can download the certificate and badge, embed them on a website, add them to your LinkedIn profile and email signature, and share them on your social media profiles. 

Displaying HubSpot certificates or badges can visually enhance your online presence and make your expertise easily recognizable to employers.

5. Launch a variety of career paths.  

HubSpot certifications can open up a variety of career opportunities, including: 

• Getting a job that requires experience with HubSpot or a certification in a content area

• Becoming a HubSpot solutions provider or partner so that you can provide consulting, tech implementation, or hands-on services to companies and teams on how to get the most out of HubSpot

• Becoming a certified HubSpot trainer so that you can deliver training to companies and teams

• Applying your HubSpot skill set to growing your own business and improving experiences for your customers

How to get HubSpot certified 

As of February 2023, there are over 200,000 HubSpot-certified professionals [2]. To start your certification journey and join them, follow the steps below:  

1. Become familiar with HubSpot by signing up for a free HubSpot account and familiarizing yourself with the platform’s features and functionality. This allows you to choose the path that aligns with your passions and career goals.  

2. Sign up for a HubSpot Academy account and explore the certifications in your content area, such as marketing, sales, or customer service. 

3. Select a course and enrol. Once inside your Academy account, you can view the course breakdown, download a study guide, and pursue other courses in your content area. All HubSpot certification courses are free.

4. Complete all lessons and quizzes to learn core principles in your content area and tactics for success. 

5. Pass the certification exam. You’ll find an exam to test your knowledge at the end of each course. Each exam has a passing score (number of questions you need to answer correctly), a time limit to take the exam, and a policy for retaking the exam.  

6. Earn your certificate. After passing the certification exam, you can view, download, and embed your certificate to showcase your new credential. 

7. Keep your certification active by taking a recertifying exam before the expiration date. 

It’s important to note how long your certifications remain active. For example, the Inbound Marketing certification remains active for 25 months, while the Sales Software certification remains active for 13 months. 

Learn HubSpot with Coursera.

Taking online courses can be a great way to build skills in HubSpot, get to know the platform, prepare for a certifying exam, and discover career opportunities. Explore these options: