This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
This course is part of Entrepreneurship: Launching an Innovative Business Specialization
Instructor: Dr. James V. Green
81,985 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.7
(1,389 reviews)
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
What's included
9 videos9 readings1 assignment
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
What's included
8 videos3 readings1 assignment
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
What's included
9 videos3 readings1 assignment
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
What's included
11 videos6 readings2 assignments
Instructor
Instructor ratings
4.6 (202 ratings)Offered by
Recommended if you're interested in Entrepreneurship
Coursera Instructor Network
Arizona State University
EIT Digital
The University of Sydney
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 1389
4.7
1,389 reviews
- 5 stars
76.76%
- 4 stars
17.76%
- 3 stars
3.81%
- 2 stars
0.50%
- 1 star
1.15%
New to Entrepreneurship? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.