社会调查与研究方法, 首先,是一套观察社会现象、测量社会现象的工具; 其次,是一套分析和运用社会现象数据的科学方法; 最高境界,则是一套针对社会、经济、教育、政治、法律、管理、公共卫生、新闻报道等人类的生产与生活现象,进行科学沟通的思维逻辑与表达方式。
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
社会调查与研究方法 (下)Methodologies in Social Research (Part 2)
Instructor: 邱泽奇 (Qiu Zeqi)
3,535 already enrolled
Included with
(25 reviews)
Details to know
Add to your LinkedIn profile
8 assignments
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 8 modules in this course
搜集数据是从理论到实践的过程。从本周的课程开始,将进入到社会调查与研究的实践操作部分。本周讨论最常见的数据搜集方法:问卷调查。主要内容包括:什么是问卷调查?问卷有哪些基本类型?一份完整的问卷包括哪些基本要素?怎样设计一份问卷?怎样实施一项问卷调查?为保证问卷调查的质量,如何对问卷调查过程进行管理?
What's included
10 videos1 assignment1 peer review
除了问卷调查以外,还有其他的数据搜集方法。本周探讨访谈调查和观察调查。主要内容包括:什么是访谈调查和观察调查?在访谈调查和观察调查中,访员扮演什么角色?要遵循哪些规范?要掌握哪些技巧?如何组织访谈调查和观察调查?不同类型的访谈或观察方法各自适用于什么情境?
What's included
9 videos1 assignment
在常见的数据搜集方法中,还有文献调查与痕迹调查。本周的主要内容包括:什么是文献调查?文献有哪些类型?文献调查有哪些方法和技巧?什么是痕迹数据?大数据又是什么?痕迹数据与大数据有什么关系?大数据调查采用什么方法?
What's included
8 videos1 assignment1 peer review
没有质量的数据,就是垃圾。本周探讨调查数据的整理和数据质量的评估。主要内容包括:调查数据有哪些类型?如何整理、清理并数据库化各类调查数据?数据的质量会受哪些因素的影响?如何评估数据质量?
What's included
10 videos1 assignment
从这一周开始,进入数据运用的讨论。本周课程探讨社会调查与研究方法中在方法上具有综合意义的案例研究。主要内容包括:什么是案例研究?人们对案例研究有哪些误解?案例研究有哪些特征和用途?如何设计一项案例研究?如何搜集、分析案例研究的数据?案例研究的结果如何呈现?
What's included
7 videos1 assignment
本周探讨常见的数据运用的方法:统计分析与数据挖掘。主要内容包括:利用统计方法分析调查数据的基本原理是什么?针对单变量、双变量和多变量数据各有哪些统计分析方法?大数据分析与调查数据的统计分析有什么不同?数据挖掘有哪些类型,又有哪些分析技术和方法?
What's included
8 videos1 assignment
研究设计、搜集数据、分析数据,目的是为了理解事物之间的关系模式,结果表达是也是其中重要的一环。本周的主要内容包括:调查研究结果有什么特点?调查研究结果的表达有哪些方式?需要遵循哪些规范?作为调查研究结果的重要表达方式,学术论文与研究报告的格式分别是什么?两者之间有什么区别?
What's included
4 videos1 assignment
The description goes here
What's included
1 assignment
Instructor
Offered by
Recommended if you're interested in Education
ESSEC Business School
Tecnológico de Monterrey
Arizona State University
Google Cloud
Why people choose Coursera for their career
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.