What kind of people are best suited for roles in commercialization?

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.

What are common career paths for someone in commercialization?

One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.

What topics can I study that are related to commercialization?

Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.

What skills or experience do I need to already have, before starting to learn commercialization?

You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.

What are the benefits of taking an online Commercialization course?

Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.

What Commercialization courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Commercialization Courses - Learn Commercialization Online

Results for "commercialization"

Coursera Project Network
How to create and sell templates on Canva
Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Product Knowledge, Design, Presentations, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Selling Techniques
3.7
Rating, 3.7 out of 5 stars
12 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
IE Business School
Network Externalities, Platform Markets and Sharing
Skills you'll gain: Market Dynamics, Economics, Market Analysis, Market Opportunities, Consumer Behaviour, Market Trend, Network Analysis, Business Modeling, Entrepreneurship, Competitive Analysis, Strategic Thinking, E-Commerce, Business Strategies
Beginner · Course · 1 - 4 Weeks
University of Minnesota
Healthcare Marketplace Capstone
Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Market Opportunities, Health Care, Innovation, Business Modeling, Commercialization, Market Analysis, Report Writing, Revenue Forecasting, Financial Modeling, Cost Benefit Analysis, Business Valuation, Regulatory Affairs
4.7
Rating, 4.7 out of 5 stars
57 reviews
Mixed · Course · 1 - 3 Months
Arizona State University
What is Technology Entrepreneurship and Innovation?
Skills you'll gain: Entrepreneurship, Commercialization, Innovation, Presentations, Market Opportunities, New Business Development, Technology Strategies, Technology Solutions, Product Development, Customer Insights
4.8
Rating, 4.8 out of 5 stars
44 reviews
Beginner · Course · 1 - 3 Months
Simplilearn
Mobile Marketing
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Marketing Automation, Social Media Marketing, Advertising Campaigns, Marketing Strategies, Web Analytics, Product Promotion, Search Engine Optimization, Digital Marketing, Customer Engagement, Advertising
Beginner · Course · 1 - 4 Weeks
IIT Bombay
Introduction to Technology Management
Skills you'll gain: New Product Development, Product Management, Commercialization, Product Development, Innovation, Technical Management, Technology Strategies, Performance Measurement, Needs Assessment, Entrepreneurship, Go To Market Strategy, Brand Management, Market Analysis
Beginner · Course · 1 - 4 Weeks
EDHEC Business School
Intellectual Property as Competitive Advantage for Companies
Skills you'll gain: Business Strategy, Competitive Intelligence, Strategic Thinking, Competitive Analysis, Law, Regulation, and Compliance, Asset Management, Product Lifecycle Management, Strategic Planning, Asset Protection, Brand Management, Business Risk Management
Beginner · Course · 1 - 4 Weeks
Status: Free
Fundação Instituto de Administração
Strategic Marketing
Skills you'll gain: Marketing Planning, Strategic Marketing, Global Marketing, Business-To-Consumer, Marketing, Business Strategy, Marketing Strategy and Techniques, Consumer Behaviour, Value Propositions, B2B Sales, Business Ethics, Customer Insights, Market Research, Culture Transformation
Intermediate · Course · 1 - 3 Months
University of Colorado Boulder
Market Research and Analysis for Tech Industries
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Market Analysis, Marketing Planning, Behavioral Economics, Customer Insights, Marketing Strategy and Techniques, Strategic Marketing, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, Commercialization, B2B Sales
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
8 reviews
Beginner · Course · 1 - 3 Months
Status: Free
University of Pittsburgh
idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products
Skills you'll gain: Storytelling, Competitive Analysis, Stakeholder Management, Solution Design, Project Planning, Presentations, Innovation, Regulatory Affairs, Product Development, User Research, Health Care Procedure and Regulation, Commercialization, Public Speaking, Entrepreneurship, Market Analysis
3.7
Rating, 3.7 out of 5 stars
6 reviews
Intermediate · Course · 1 - 3 Months
Johns Hopkins University
Technology and Product Planning
Skills you'll gain: Wireframing, Human Centered Design, Agile Project Management, Healthcare Industry Knowledge, Scalability, Software Development Methodologies, Design Thinking, Product Planning, New Product Development, Stakeholder Management, Product Development, Prototyping, User Interface (UI), Technology Roadmaps, Stakeholder Communications, Health Care, Product Strategy, Technology Solutions, Commercialization, Ideation
2.3
Rating, 2.3 out of 5 stars
6 reviews
Mixed · Course · 1 - 4 Weeks
University of Colorado Boulder
Product Innovation Management
Skills you'll gain: Product Development, Product Planning, New Product Development, Product Management, Product Lifecycle Management, Marketing, Product Strategy, Commercialization, Proposal Development, Marketing Strategies, Financial Analysis, Target Market, Business Metrics, Corporate Sustainability, Presentations, Cost Benefit Analysis, Marketing Communications, Environmental Issue, Cash Flows
Build toward a degree
5
Rating, 5 out of 5 stars
9 reviews
Beginner · Course · 1 - 3 Months