Adobe Illustrator is a vector-based graphic design, editing, and drawing application program that has become the industry standard for graphic design professionals. The online era has made visual communication more important than ever, and Illustrator is an invaluable tool to help designers create compelling logos, posters, infographics, animations, and other design elements for the web as well as the real world.
Illustrator has become the industry standard in part because of its longevity. Development of Adobe Illustrator began in 1985 on the original Apple Macintosh platform, and it has continually been improved and expanded to other platforms along with other Creative Suite and Creative Cloud applications such as Acrobat, Photoshop, and InDesign. Today, it is capable of quickly creating designs that work across print as well as the web and apps for both desktop and mobile devices. And, because its use is ubiquitous in the industry, working in Illustrator makes it easy to collaborate and share with other graphic designers.
While Illustrator today has a wide range of powerful tools and use cases that were unimaginable when it was first released, successfully using this program requires the same skills that have been the hallmark of graphic designers in any era. Today’s top graphic design professionals bring together a talent for creativity in visual communication with a mastery of traditional principles regarding the use of space, color, and typography to convey information effectively with images and text. Illustrator is simply the tool that makes it possible to use these skills to reach the widest possible audience.
