• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Blogging

    Blogging Courses Online

    Learn blogging principles for creating and managing a successful blog. Understand content creation, SEO, and audience engagement strategies.

    Filter by

    Subject
    Required
     *
    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *
    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Level
    Required
     *
    Duration
    Required
     *
    Skills
    Required
     *
    Subtitles
    Required
     *
    Educator
    Required
     *

    Explore the Blogging Course Catalog

    • C

      Coursera Project Network

      Increase SEO Traffic with WordPress

      Skills you'll gain: Marketing, Search Engine Optimization, Web Design, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      749 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Business Communication, Communication, Writing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      443 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Build Your Portfolio Website with HTML and CSS

      Skills you'll gain: HTML and CSS, Web Development, Web Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Images and Links in HTML

      Skills you'll gain: Web Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      330 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Michigan

      Writing and Editing: Word Choice and Word Order

      Skills you'll gain: Writing, Creativity, Resilience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Michigan State University

      Become a Journalist: Report the News!

      Skills you'll gain: Journalism, Communication, Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Placeholder
      S

      Scrimba

      Learn HTML and CSS

      Skills you'll gain: Front-End Web Development, HTML and CSS, Web Design, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      71 reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      T

      The Hong Kong University of Science and Technology

      Programming with Scratch

      Skills you'll gain: Computer Programming, Problem Solving, Critical Thinking, Computer Programming Tools, Other Programming Languages, Process Analysis, Game Theory, Computational Thinking, Decision Making, Machine Learning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      86 reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      W

      Wesleyan University

      Memoir and Personal Essay: Write About Yourself

      Skills you'll gain: Storytelling, Writing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      414 reviews

      Beginner · Specialization · 3 - 6 Months

    • Placeholder
      G

      Georgia Institute of Technology

      Build Your Professional ePortfolio in English

      Skills you'll gain: Professional Development, Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Placeholder
      Status: Free
      Free
      T

      The University of Edinburgh

      Digital Footprint

      Skills you'll gain: Communication, Data Management, Social Media, Decision Making, Digital Marketing, Human Computer Interaction, Network Security, User Experience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      641 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Colorado Boulder

      Working with the Media

      Skills you'll gain: Communication, Public Relations, Media Strategy & Planning, Strategy, Brand Management, Critical Thinking, Journalism, Marketing, Social Media, Strategy and Operations

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to blogging

    diversity and belonging in businesses and organizations
    fundamentals of diversity, equity, inclusion, and belonging
    the journey to diversity, inclusion and belonging
    1234…9

    In summary, here are 10 of our most popular blogging courses

    • Increase SEO Traffic with WordPress: Coursera Project Network
    • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
    • Build Your Portfolio Website with HTML and CSS: Coursera Project Network
    • Images and Links in HTML: Coursera Project Network
    • Writing and Editing: Word Choice and Word Order: University of Michigan
    • Become a Journalist: Report the News!: Michigan State University
    • Learn HTML and CSS: Scrimba
    • Programming with Scratch: The Hong Kong University of Science and Technology
    • Memoir and Personal Essay: Write About Yourself: Wesleyan University
    • Build Your Professional ePortfolio in English: Georgia Institute of Technology

    Skills you can learn in Design And Product

    User Interface (18)
    User Experience (16)
    Software Testing (13)
    Game Design (11)
    Agile Software Development (10)
    Graphics (10)
    Virtual Reality (9)
    Design Thinking (8)
    Web (8)
    Video Game Development (7)
    Web Design (7)
    Adobe Photoshop (6)

    Frequently Asked Questions about Blogging

    Blogging is the creation of regular written content for the web, typically posted in reverse chronological order so that the most recent post appears first. Blogs originally emerged as personal "weblogs" in the late 1990s and early 2000s, and most were informally organized around topics of personal interest or expertise. Since then, blogs focused solely on business topics have become an important part of marketing and communications strategy for many companies as they seek to cut through the noise of the web.

    Effective blogs drive traffic to a business's website by providing engaging and useful content to their target audience. For example, potential customers searching for information on products or services on the web often discover blogs which are written with relevant search terms in mind, a content marketing technique called search engine optimization or SEO. A target audience may also be reached by social media sharing of a blog by prominent authorities in a given industry, a strategy known as influencer marketing.

    Regardless of whether you're writing a blog for personal or business reasons, the tools available to you today are much more sophisticated than those of the early 2000s. Content management platforms like Wordpress make it easy to create an attractive blog and provide a variety of tools to analyze how readers are finding your blog, optimize your copy for search engines, and other services to help you reach your target audience. Of course, since these tools are also available to your competitors, the most important quality of a successful blog remains well-written, creative, and engaging content.‎

    A background in the style and strategy of blogging can be a valuable asset for copywriters and other marketing writers. Because blogs are typically hundreds or even thousands of words long, blogging is a very different task than writing a few lines of ad copy to capture the essence of a brand. At the same time, writing for a company blog requires many of the same fundamental skills of writing clean copy and understanding a brand’s voice. Thus, if you’re a talented copywriter, a background in blogging can expand your job opportunities.

    If you have a high-level understanding of the way in which blogging and other content marketing tactics should fit within a broader communications strategy, you can become a digital marketing manager. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 6% between 2019 and 2029 and pay a median wage of $ $136,850 per year - and “advertising managers who can navigate the digital world should have the best prospects.”‎

    Absolutely. Coursera offers a wide range of opportunities to learn online about a wide variety of digital marketing topics, including blogging. You can learn about blogging from top-ranked Northwestern University, whether through individual courses or a Specialization in content marketing that spans multiple courses. Alternately, you can learn about blogging by completing Guided Projects on Coursera, which offer step-by-step tutorials that you can complete alongside experienced instructors.‎

    Before you start learning about blogging, you'll need a firm grasp of basic writing skills. Poor spelling or grammar can make a blog seem unprofessional and affect the credibility of the content. It also helps to understand the fundamentals of search engine optimization. This is a process that helps boost a website's visibility, potentially increasing traffic to your blog. To establish more credibility, you should have some experience in whatever subject you decide to write about, whether it's auto repair or interior design.‎

    People who are willing to spend hours behind a computer screen and research a given subject may be well suited for blogging. Depending on the nature of the blog, a writer should have a knack for persuasion or a passion for educating audiences. The ability to hook audiences with a creative opening is also beneficial. A sense of organization allows a blogger to present information in a way that makes sense for readers.‎

    Topics related to blogging include technical writing and copywriting. The former involves guiding readers through a technical process, and the latter involves persuading readers to take an action. Studying either subject may help improve your blogging. In addition, studying web design and graphic design can help you make your blog more aesthetically pleasing and easier to navigate.‎

    All sorts of businesses that want to engage online audiences can hire bloggers. For example, a health insurance company might hire bloggers to produce content that offers audiences healthy living tips or updates on the medical field. A fashion brand might hire a blogger to regularly post about clothing trends and seasonal fashion ideas. While some bloggers consider themselves independent contractors, others work in-house as a part of a business' marketing team.‎

    Online Blogging courses offer a convenient and flexible way to enhance your existing knowledge or learn new Blogging skills. With a wide range of Blogging classes, you can conveniently learn at your own pace to advance your Blogging career skills.‎

    When looking to enhance your workforce's skills in Blogging, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Placeholder
    Arts and Humanities
    338 courses
    Placeholder
    Business
    1095 courses
    Placeholder
    Computer Science
    668 courses
    Placeholder
    Data Science
    425 courses
    Placeholder
    Information Technology
    145 courses
    Placeholder
    Health
    471 courses
    Placeholder
    Math and Logic
    70 courses
    Placeholder
    Personal Development
    137 courses
    Placeholder
    Physical Science and Engineering
    413 courses
    Placeholder
    Social Sciences
    401 courses
    Placeholder
    Language Learning
    150 courses

    Coursera Footer

    Get Started with AI

    • AWS & DLAI GenAI with LLMs Course
    • DLAI AI For Everyone Course
    • Google AI Essentials Course
    • Google Cloud Introduction to Generative AI Course
    • Google Prompting Essentials
    • IBM AI Engineering Professional Certificate
    • IBM Generative AI Fundamentals Specialization
    • IBM Introduction to Artificial Intelligence (AI)
    • Stanford AI in Healthcare Specialization
    • DLAI Supervised Machine Learning: Regression and Classification
    • Vanderbilt Prompt Engineering for ChatGPT Course

    Popular Career Certificates

    • Adobe Content Creator Professional Certificate
    • Google Cybersecurity Professional Certificate
    • Google Data Analytics Professional Certificate
    • Google Digital Marketing Professional Certificate
    • Google IT Support Professional Certificate
    • Google Project Management Professional Certificate
    • Google UX Design Professional Certificate
    • IBM Data Science Professional Certificate
    • Meta Front-End Developer Professional Certificate
    • Microsoft Power BI Data Analyst Professional Certificate
    • All Career Certificates

    Popular Subjects

    • Artificial Intelligence
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • Generative AI
    • Graphic Design
    • Machine Learning
    • Microsoft Excel
    • Microsof Power BI
    • Project Management
    • Python
    • SQL
    • All Courses

    Popular Resources

    • High-Income Skills Worth Learning
    • How to Get a PMP Certification
    • Free IT Certifications and Courses
    • Google Analytics Certification: Benefits and How to Get It
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • Popular IT Certifications
    • What Does a Data Analyst Do?
    • What Is the CAPM Certification
    • Career Insights & Advice Hub
    • Career Tools & Resource Hub

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Placeholder
    Placeholder
    Placeholder
    © 2024 Coursera Inc. All rights reserved.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder