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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Coursera Project Network

      Predict Ad Clicks Using Logistic Regression and XG-Boost

      Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Fundação Instituto de Administração

      Marketing e o Consumidor no Ambiente Digital

      Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing, Digital Marketing, Customer Analysis, Marketing Management, Integrated Marketing Communications, Marketing Effectiveness, Consumer Behaviour, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Marketing Strategy and Techniques, Digital Communications, Customer Insights, Content Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free

      Coursera Project Network

      Crear boletines para empresas con Canva

      Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Starweaver

      Launching Your Online Business: Strategies for Success

      Skills you'll gain: Business Planning, E-Commerce, Customer Support, Digital Marketing, Business Modeling, Entrepreneurship, Business Strategies, Marketing Strategies, Business Operations, Operations Management, Competitive Analysis, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Kennesaw State University

      Creating a Differential Competitive Advantage -Jagdish Sheth

      Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Digital Advertising, Brand Loyalty, Product Marketing, Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Growth Strategies, Advertising, Sales

      Beginner · Specialization · 1 - 3 Months

    • Coursera Project Network

      Construye una campaña de e-mail marketing con Mailchimp

      Skills you'll gain: Email Marketing, Campaign Management, Newsletters, Target Audience, Content Marketing, Customer Engagement, Marketing Materials, Drive Engagement, Marketing Communications, Personalized Service

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Salesforce

      Manual de estrategias de ventas por conversación para SDR

      Skills you'll gain: Overcoming Objections, Sales Development, Lead Generation, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, Emotional Intelligence, Sales Strategy, Sales Training, Sales Presentations, Target Audience, Sales Process, Empathy, Rapport Building, Active Listening, Value Propositions

      Beginner · Course · 1 - 3 Months

    • Microsoft

      Using Microsoft Copilot to Understand Your Customer

      Skills you'll gain: Customer Insights, Customer Analysis, Microsoft Copilot, Persona Development, Marketing Analytics, Marketing, Search Engine Marketing, Search Engine Optimization, Generative AI Agents, Report Writing, Social Media Marketing, Data Import/Export

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • SAE Institute México

      Distribución digital de la música independiente

      Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free

      Coursera Project Network

      Audience Demographics with Facebook Audience Insights

      Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Web Analytics, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising Campaigns, Advertising, Marketing, Performance Analysis

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      How to Set Up Shop on Facebook Shops using Canva

      Skills you'll gain: Facebook, Customer experience improvement, Product Assortment, Organizational Skills, Social Media, Social Media Content, Customer Engagement, Social Media Marketing, Photo Editing, E-Commerce

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New

      University of Maryland, College Park

      Digital Marketing Capstone

      Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Online Advertising, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing Effectiveness, Advertising Campaigns, Strategic Marketing, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review, Target Audience

      Intermediate · Course · 1 - 4 Weeks

    Advertising learners also search

    PPC Advertising
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    Social Entrepreneurship
    1…404142…60

    In summary, here are 10 of our most popular advertising courses

    • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera Project Network
    • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
    • Crear boletines para empresas con Canva: Coursera Project Network
    • Launching Your Online Business: Strategies for Success: Starweaver
    • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
    • Construye una campaña de e-mail marketing con Mailchimp: Coursera Project Network
    • Manual de estrategias de ventas por conversación para SDR: Salesforce
    • Using Microsoft Copilot to Understand Your Customer: Microsoft
    • Distribución digital de la música independiente: SAE Institute México
    • Audience Demographics with Facebook Audience Insights : Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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