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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free

      Coursera Project Network

      Créer une page de collecte de fonds sur KissKissBankBank

      Skills you'll gain: Fundraising, Drive Engagement, Community Development, Online Advertising, Goal Setting, Promotional Strategies, User Interface and User Experience (UI/UX) Design

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Digitales Business Marketing mit Easil

      Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Marketing Materials, Online Advertising, Marketing Design, Content Creation, Branding

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Comment faire un Live sur Facebook

      Skills you'll gain: Facebook, Live Streaming, Social Media, Social Media Content, Drive Engagement, Social Media Marketing, Video Production

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Entiende el usuario típico en Facebook

      Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Comment importer vos contacts sur MailChimp

      Skills you'll gain: Data Import/Export, Email Marketing, Registration, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Démarrer avec Facebook Business Manager

      Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media Management, Social Media, Social Media Marketing, Resource Management, User Accounts, Account Management

      Beginner · Guided Project · Less Than 2 Hours

    • Coursera Project Network

      Cómo encontrar intereses de la audiencia con Meta Business

      Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Content Creation, Facebook, Content Strategy, Data Import/Export, Social Media, Social Media Marketing, Business Metrics

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free

      Coursera Project Network

      Kreiere animierte Posts für soziale Medien mit Canva

      Skills you'll gain: Canva (Software), Animations, Graphic and Visual Design, Collaborative Software, Social Media, Social Media Marketing, Content Creation, Social Media Strategy, Multimedia, User Accounts

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New

      University of Colorado Boulder

      Strategic Planning for Social Media

      Skills you'll gain: Social Media Strategy, Social Media Content, Media Planning, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Engagement, Target Audience, Branding

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New

      University of Colorado Boulder

      The Social Media Landscape

      Skills you'll gain: Social Media, Social Media Strategy, Marketing Communications, Target Audience, Brand Strategy, Shared Media, Persuasive Communication, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Legal Risk, Consumer Behaviour

      Intermediate · Course · 1 - 4 Weeks

    • HubSpot Academy

      Inbound Sales

      Skills you'll gain: Sales Presentations, Prospecting and Qualification, Persona Development, Sales Strategy, Sales Process, Target Audience, Sales Pipelines, Sales, Lead Generation, Customer Analysis, Marketing Automation, Needs Assessment, Customer Relationship Management (CRM) Software, Email Marketing

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free

      Coursera Project Network

      كيفية إنشاء حساب إعلان وتحريره على موقع بينترست

      Skills you'll gain: Pinterest, User Accounts, Dashboard, Advertising, Account Management, Editing, Registration

      Beginner · Guided Project · Less Than 2 Hours

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    1…495051…60

    In summary, here are 10 of our most popular advertising courses

    • Créer une page de collecte de fonds sur KissKissBankBank : Coursera Project Network
    • Digitales Business Marketing mit Easil: Coursera Project Network
    • Comment faire un Live sur Facebook: Coursera Project Network
    • Entiende el usuario típico en Facebook: Coursera Project Network
    • Comment importer vos contacts sur MailChimp: Coursera Project Network
    • Démarrer avec Facebook Business Manager: Coursera Project Network
    • Cómo encontrar intereses de la audiencia con Meta Business: Coursera Project Network
    • Kreiere animierte Posts für soziale Medien mit Canva: Coursera Project Network
    • Strategic Planning for Social Media: University of Colorado Boulder
    • The Social Media Landscape: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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