Welcome to the Digital Marketing course, your gateway to understanding the dynamic world of digital marketing. This comprehensive course is designed to equip you with the foundational knowledge and practical skills you need to create impactful digital marketing campaigns. Through four engaging modules, you'll explore the essentials of content and promotions, promotional frameworks, audience engagement, and the marketing funnel.
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Digital Marketing
Dieser Kurs ist Teil von Adobe Marketing Specialist (berufsbezogenes Zertifikat)
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Dozent: Adobe
Bei enthalten
Empfohlene Erfahrung
Empfohlene Erfahrung
Wichtige Details
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Zu Ihrem LinkedIn-Profil hinzufügen
10 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
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Erweitern Sie Ihr Fachwissen im Bereich Marketing
- Lernen Sie neue Konzepte von Branchenexperten
- Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
- Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
- Erwerben Sie ein Berufszertifikat von Adobe zur Vorlage
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Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
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In diesem Kurs gibt es 4 Module
In Module 1, you’ll learn the foundational concepts of digital marketing. You’ll discover the basics of marketing, the history and evolution of marketing practices, and the critical role of communication and storytelling in marketing. You’ll also explore the power of content marketing and learn how to create high-impact promotional plans. By the end of this module, you’ll have a solid understanding of digital marketing fundamentals and be ready to create engaging content and promotions.
Das ist alles enthalten
5 Videos9 Lektüren3 Aufgaben2 Diskussionsthemen3 Unbewertete Labore
In Module 2, you’ll explore the essential concepts and strategies that form the backbone of effective promotional campaigns. You’ll discover the 4 Ps of marketing — Product, Price, Place, and Promotion — and how they work together to drive success. You’ll dive into the promotional mix, understanding its components and how they shape brand identity. Finally, you’ll learn about different customer relationship types and how to tailor your marketing efforts to various audiences. By the end of this module, you’ll be equipped with the knowledge and skills to design and implement successful promotional strategies.
Das ist alles enthalten
2 Videos12 Lektüren3 Aufgaben3 Diskussionsthemen1 Unbewertetes Labor
In Module 3, you'll dive into the various types of customer relationships and learn how to tailor your marketing strategies to different audience segments. You'll learn about B2B, B2C, hybrid, C2C, and C2B marketing, and you'll get insights into building trust, driving emotion, and harnessing community power. You'll also find out how to understand your target audience, create effective buyer personas, and exercise cultural sensitivity in your marketing efforts. Finally, you'll learn to apply audience insights and segmentation to create targeted and impactful marketing campaigns.
Das ist alles enthalten
2 Videos11 Lektüren3 Aufgaben4 Diskussionsthemen2 Unbewertete Labore
In Module 4, you'll explore the stages of the marketing funnel and learn how to guide potential customers from awareness to purchase and beyond. This module covers capturing attention, engaging potential customers, building trust, and encouraging action. You'll also dive into the post-purchase funnel, focusing on building trust and loyalty through content. You'll also learn about customer journey mapping, conversion rate optimization (CRO), and using generative AI for funnel optimization. By the end of this module, you'll be equipped to create effective marketing funnels that drive conversions and foster long-term customer relationships.
Das ist alles enthalten
6 Videos16 Lektüren1 Aufgabe2 Diskussionsthemen2 Unbewertete Labore
Empfohlen, wenn Sie sich für Marketing interessieren
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Häufig gestellte Fragen
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