Increasingly, marketers are integrating AI into their marketing operations, enhancing efficiency, creativity, and innovation—don’t get left behind! Unlock the potential of generative AI with this dynamic course designed to help you integrate AI and transform the impact of your content marketing.
Empfohlene Erfahrung
Kompetenzen, die Sie erwerben
- Kategorie: GenAI selection framework in content Marketing
- Kategorie: Enhancing creativity and innovation in marketing
- Kategorie: GenAI prompt engineering for visual assets
- Kategorie: Integrating AI best practice into content marketing
- Kategorie: GenAI prompt engineering for copywriting
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
September 2024
3 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erwerben Sie ein Karrierezertifikat.
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In diesem Kurs gibt es 3 Module
This course is designed to equip you with the necessary knowledge to leverage generative AI for content creation, enabling you to enhance your marketing strategies with innovative tools. You'll gain practical insights into effectively utilizing AI to create impactful marketing content and learn actionable strategies for seamlessly integrating these AI tools into your content creation workflows.
Das ist alles enthalten
1 Video1 Lektüre
This lesson introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. By the end of this lesson, you'll be able to confidently choose suitable GenAI tools to generate targeted and impactful marketing content.
Das ist alles enthalten
4 Videos2 Lektüren1 Aufgabe
In this lesson, you'll explore how to apply GenAI to boost creativity and innovation in your marketing content. Additionally, you'll learn to implement best practices for content creation to ensure the production of high-quality, engaging AI-generated content. Through the combination of theoretical insights, practical demonstrations, and hands-on practice, you'll gain the skills needed to leverage GenAI effectively for innovation and impact.
Das ist alles enthalten
4 Videos5 Lektüren2 Aufgaben
Dozent
Empfohlen, wenn Sie sich für Marketing interessieren
Coursera Instructor Network
University of Virginia Darden School Foundation
Emory University
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