Embark on a transformative journey through the digital landscape with our comprehensive course on Digital Transformation and Persuasive Technologies. Explore the intricate dynamics of social media business models and the profound impacts of artificial intelligence on user behavior. Learn to balance risks and benefits while analyzing the attention economy and algorithmic persuasion prevalent in today's digital world. Delve into the future digital age, uncovering the potential of AI, the Metaverse, and Blockchain technology. Discover the transformative power of blockchain in revolutionizing information storage and property rights systems, alongside practical applications like cryptocurrency and smart contracts. Gain insights into the evolution of the web and its implications for digital interactions. Join us in mastering the essentials of digital transformation and prepare to thrive in the evolving digital landscape!
Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain
Dieser Kurs ist Teil von Spezialisierung Digital Technology and Social Change
Dozent: Martin Hilbert
Bei enthalten
Empfohlene Erfahrung
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
4 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erweitern Sie Ihre Fachkenntnisse
- Lernen Sie neue Konzepte von Branchenexperten
- Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
- Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
- Erwerben Sie ein Berufszertifikat zur Vorlage
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 4 Module
After this module, you will be able to discuss the business model of social media and its potential impacts on user well-being and societal dynamics. You will explore the increasing role of artificial intelligence and persuasive technologies in shaping user behavior on social media platforms and examine strategies to balance risks and benefits associated with these technologies. You'll be able to explore how the attention economy has evolved beyond attention, focusing on the users’ persuasion of preset goals and be able to explore the operational structure of persuasive technologies, focusing on the dynamic of persuasion prevalent in social media, to understand how algorithms utilize user data for targeted behavioral changes and personalized advertising.
Das ist alles enthalten
6 Videos1 Lektüre1 Aufgabe2 Diskussionsthemen
After this module, you will be able to identify the goals and impact of recommender algorithms and analyze the ethical implications of algorithmic design, focusing on unintended consequences and potential negative effects. You will be able to explore how to shape human decision-making processes and how recommender algorithms take advantage of our biases. You'll be able to recognize how algorithms leverage cognitive biases to influence user behavior and the implications for information spread and examine negativity bias and its influence on human behavior in online interactions and social media. You'll also be able to explore the impact of the law of primacy, prevalent in ranked results, on decision-making in the digital realm and discuss why it is impossible to predict the behavior of social media algorithms, even for those who programmed them.
Das ist alles enthalten
11 Videos1 Aufgabe1 Diskussionsthema
After this module, you will be able to identify and discuss the key components currently shaping the future digital age, including Artificial Intelligence (AI), the Metaverse, and Blockchain. You'll be able to recognize the historical transition from traditional knowledge processes to the current machine learning paradigm, emphasizing the role of data, goals, and algorithms in reshaping problem-solving approaches. You will be able to analyze the implications and applications of digital innovations, such as Blockchain's impact on property rights systems and the transformative potential of the Metaverse. You will also be able to differentiate between different types of neural networks, especially deep neural nets, like recurrent, convolutional, and transformer nets and how they are used and be able to comprehend the pivotal role of deep learning within AI, acknowledging its impact on solving complex problems and its contribution to Large Language Models (LLMs).
Das ist alles enthalten
6 Videos1 Aufgabe1 Diskussionsthema
After this module, you will be able to identify and discuss the concept of digital twins and their role exploring capturing real-world dynamics in industry and policy-making, as well as, analyze the transformative potential of digital twins in decision-making processes in business. You will be able to explore the evolution of the word wide web with respect to what is referred to as Web 1.0, Web 2.0, and Web 3.0. and discover why the blockchain is such a big deal and what exactly is its contribution to the revolution of information storage. You'll be able to realize how the blockchain can provide solutions to property rights problems that were not solvable before and analyze practical applications of blockchain, including storing monetary values on it (aka cryptocurrency), art (aka NFTs), and contractual information (aka smart contracts), and their impact on ownership and business. Finally, you'll be able to discuss why the blockchain is so much more than crypto, and discover additional applications, such as with DAOs (Decentralized Autonomous Organizations).
Das ist alles enthalten
17 Videos1 Aufgabe2 Diskussionsthemen
Dozent
Empfohlen, wenn Sie sich für Education interessieren
Warum entscheiden sich Menschen für Coursera für ihre Karriere?
Neue Karrieremöglichkeiten mit Coursera Plus
Unbegrenzter Zugang zu 10,000+ Weltklasse-Kursen, praktischen Projekten und berufsqualifizierenden Zertifikatsprogrammen - alles in Ihrem Abonnement enthalten
Bringen Sie Ihre Karriere mit einem Online-Abschluss voran.
Erwerben Sie einen Abschluss von erstklassigen Universitäten – 100 % online
Schließen Sie sich mehr als 3.400 Unternehmen in aller Welt an, die sich für Coursera for Business entschieden haben.
Schulen Sie Ihre Mitarbeiter*innen, um sich in der digitalen Wirtschaft zu behaupten.
Häufig gestellte Fragen
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.