The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.
Emerging Markets - Jagdish Sheth
Dieser Kurs ist Teil von Spezialisierung The 4 A's of Marketing with Jagdish Sheth
Dozent: Jagdish Sheth
Bei enthalten
Empfohlene Erfahrung
Kompetenzen, die Sie erwerben
- Kategorie: Understand how to convert non-branding to branded consumption
- Kategorie: Understand how to manage sociopolitical influences
- Kategorie: Understand how to overcome infrastructure limitations
- Kategorie: Develop your own distribution system
- Kategorie: Understand the importance of unorganized competition
Wichtige Details
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3 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erweitern Sie Ihre Fachkenntnisse
- Lernen Sie neue Konzepte von Branchenexperten
- Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
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Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
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In diesem Kurs gibt es 4 Module
This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.
Das ist alles enthalten
12 Videos4 Lektüren1 Aufgabe2 Diskussionsthemen
This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.
Das ist alles enthalten
11 Videos1 Aufgabe
What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.
Das ist alles enthalten
6 Videos
What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.
Das ist alles enthalten
7 Videos1 Lektüre1 Aufgabe1 peer review
Dozent
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