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Google Search Advertising Implementation

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Wir übersetzen es in weitere Sprachen.

Google Search Advertising Implementation

Dieser Kurs ist Teil von Spezialisierung „Search Advertising with Google“

Dozenten: Anke Audenaert

Bei enthalten

Mehr erfahren

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign

Kompetenzen, die Sie erwerben

Kategorie: Search Engine Marketing
Kategorie: Advertising Campaigns
Kategorie: Digital Advertising
Kategorie: Pay Per Click Advertising
Kategorie: Conversion Funnel Analysis
Kategorie: Bidding
Kategorie: Target Audience
Kategorie: Performance Metric
Kategorie: Online Advertising
Kategorie: Key Performance Indicators (KPIs)
Kategorie: Performance Management
Kategorie: Digital Marketing Campaigns
Kategorie: Web Analytics
Kategorie: Campaign Planning
Kategorie: Performance Analysis
Kategorie: Campaign Management
Kategorie: Performance marketing

Werkzeuge, die Sie lernen werden

Kategorie: Google Ads

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Bewertungen

15 Aufgaben

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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Erweitern Sie Ihre Fachkenntnisse

Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Search Advertising with Google“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
Erwerben Sie ein Berufszertifikat zur Vorlage

In diesem Kurs gibt es 5 Module

The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance.

By the end of this course you will be able to: • Select appropriate bid strategies for your campaign • Implement conversion tracking tags into a website • Use the Google Ads Performance Planner tool to improve performance • Create a Google Ads search campaign Regardless of your current experience, this course will teach you how to align and measure your Google advertising efforts to meet campaign objectives.

Moduldetails

This module covers the fundamentals of bid strategies in Google Ads. It explains the concept of bidding, differentiates between manual, automated, and smart bidding, and helps you select the right strategy based on your campaign objectives. You'll also explore how to navigate through various bid strategies, aligning them with different marketing goals for optimal performance.

Das ist alles enthalten

15 Videos2 Lektüren4 Aufgaben

15 VideosInsgesamt 66 Minuten

Introduction to the Program4 Minuten
Instructor Introduction Video4 Minuten
Course Introduction Video4 Minuten
Module 1: Determine a Bid Strategy1 Minute
Recap: The Google Ads Auction5 Minuten
Introduction to Bidding5 Minuten
Manual, Automated and Smart Bidding5 Minuten
Selecting a Bid Strategy in Google Ads2 Minuten
Overview of Available Bid Strategies4 Minuten
Awareness-Focused Bidding4 Minuten
Consideration-Focused Bidding6 Minuten
Conversion-Focused Bidding7 Minuten
Value-Focused Bidding7 Minuten
Setting a Campaign Budget6 Minuten
Conclusion: Determine a Bid Strategy1 Minute

2 LektürenInsgesamt 30 Minuten

Join Aptly's Search Advertising with Google Community!10 Minuten
Bid Strategy Summary20 Minuten

4 AufgabenInsgesamt 90 Minuten

Review Your Community Knowledge10 Minuten
Practice Quiz: Introduction to Bid Strategies15 Minuten
Practice Quiz: Choosing the Right Bid Strategy15 Minuten
Graded Quiz: Determine a Bid Strategy50 Minuten

This module focuses on optimizing campaign settings and audience segments to reach the right audience in Google Ads. It explains how to select the best settings to align with your objectives and use audience segmentation to target specific user groups, improving campaign reach and effectiveness.

Das ist alles enthalten

13 Videos1 Lektüre3 Aufgaben

13 VideosInsgesamt 51 Minuten

Module 2: Reach the Right People with Campaign Settings1 Minute
Where to Select Your Campaign Settings3 Minuten
Ad Networks4 Minuten
Selecting Locations5 Minuten
Selecting Languages4 Minuten
Intro to Audience Segments in Google Ads6 Minuten
Understand and Use Detailed Audience Demographics6 Minuten
Understand and Use Audience Affinity4 Minuten
Understand and Use In-Market Audiences5 Minuten
Create and Use Your Own Data Segments6 Minuten
Combine Segments3 Minuten
Audience Reporting3 Minuten
Conclusion: Reach the Right People with Campaign Settings1 Minute

1 LektüreInsgesamt 10 Minuten

Audience Segments Overview10 Minuten

3 AufgabenInsgesamt 80 Minuten

Practice Quiz: Campaign Settings15 Minuten
Practice Quiz: Audience Segments15 Minuten
Graded Quiz: Reach the Right People with Campaign Settings50 Minuten

This module covers how to track and measure conversions in Google Ads. It explains the importance of conversion tracking, guides you through implementing a conversion tracking tag, and introduces attribution modeling. You'll explore different attribution models, understanding their advantages and limitations in digital advertising.

Das ist alles enthalten

9 Videos2 Lektüren3 Aufgaben

9 VideosInsgesamt 34 Minuten

Module 3: Track and Measure Conversions1 Minute
What are Conversions and Why Track Them?4 Minuten
How Conversion Tracking Works3 Minuten
Creating a Conversion Action8 Minuten
Installing the Google Tag on Your Website3 Minuten
What is Attribution Modeling and Why Does it Matter?5 Minuten
Last Click Attribution4 Minuten
Data-Driven Attribution5 Minuten
Weekly Conclusion1 Minute

2 LektürenInsgesamt 30 Minuten

Conversion Tracking Guide15 Minuten
Attribution Guide15 Minuten

3 AufgabenInsgesamt 80 Minuten

Practice Quiz: Conversions and Conversion Tracking15 Minuten
Practice Quiz: Attribution and conversion measurement15 Minuten
Graded Quiz: Track and Measure50 Minuten

This module focuses on analyzing and improving Google Ads campaign performance. It covers how to interpret key performance metrics, evaluate campaign results, and use the optimization score to enhance performance. Additionally, it explains how to leverage the Performance Planner tool to optimize conversion campaigns effectively.

Das ist alles enthalten

12 Videos3 Lektüren4 Aufgaben

12 VideosInsgesamt 45 Minuten

Module 4: Analyze and Improve Campaign Performance1 Minute
Example Campaign Overview2 Minuten
Reporting Overview3 Minuten
Campaign, Ad Group and Ads Reporting6 Minuten
Asset Reporting3 Minuten
Keyword, Audience, Location Reporting4 Minuten
What is an Optimization Score?4 Minuten
How Does Optimization Score Work?4 Minuten
Optimization Score and Recommendations7 Minuten
Benefits of Planning and Forecasting3 Minuten
What is the Performance Planner and How Does it Work?5 Minuten
Conclusion: Analyze and Improve Campaign Performance2 Minuten

3 LektürenInsgesamt 35 Minuten

About the Insights Page10 Minuten
Metrics Summary15 Minuten
Performance Planner Best Practices10 Minuten

4 AufgabenInsgesamt 125 Minuten

Practice Quiz: Understanding Campaign Performance25 Minuten
Practice Quiz: Boosting Performance with Optimization Score25 Minuten
Practice Quiz: Increasing Conversions with Performance Planner25 Minuten
Graded Quiz: Analyze and Improve Campaign Performance50 Minuten

This module guides you through creating a full Google Ads Search campaign. You'll first watch how a campaign is built, then apply the steps yourself to create your own Google Ads Search campaign from start to finish.