This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.This course is the first of a series that aims to transform your marketing capabilities with Microsoft Copilot. In this course, you’ll be introduced to the world of GenAI and how it can improve your marketing strategy. You’ll learn how a marketing organization can implement Microsoft Copilot in each of its marketing functions including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention. And you'll step through the process of using Microsoft Copilot to upgrade your marketing strategy. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.
Upgrade Your Marketing Strategy with Microsoft Copilot
Dieser Kurs ist Teil von Spezialisierung Microsoft Copilot for Marketing
Dozent: Microsoft
Bei 
enthalten
Empfohlene Erfahrung
Kompetenzen, die Sie erwerben
- Kategorie: Custom GPT
- Kategorie: marketing strategy
- Kategorie: Data Privacy
- Kategorie: Customer analysis
- Kategorie: Marketing Strategy
- Kategorie: Copilot platform navigation
- Kategorie: customer analysis
- Kategorie: data privacy
Wichtige Details
Zu Ihrem LinkedIn-Profil hinzufügen
Oktober 2024
13 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erweitern Sie Ihre Fachkenntnisse
- Lernen Sie neue Konzepte von Branchenexperten
- Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
- Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
- Erwerben Sie ein Berufszertifikat zur Vorlage
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 4 Module
Welcome to 'Upgrade Your Marketing Strategy and Capabilities with Microsoft Copilot', the first course of the 'Microsoft Copilot for Marketing Specialization'! By enrolling in this course, you are taking the first step to transforming your marketing with GenAI. In the first module of this course, we'll learn about GenAI, specifically the features and capabilities introduced with Microsoft Copilot. We will also learn how to setup Microsoft Copilot for your marketing team and how to address commonly asked questions. By the end of this module, you will know what's possible with Microsoft Copilot and how to set it up for yourself and your team. So let's get started!
Das ist alles enthalten
7 Videos4 Lektüren4 Aufgaben1 Unbewertetes Labor
In the second module of this course, we'll review how to create effective GenAI prompts for marketing purposes. We'll also discover how to effectively share and publish GenAI results. And we'll learn how Microsoft Copilot is implemented in each marketing function including research, customer analysis, strategy, campaign planning, creative design, promotions, pricing, customer experience, and retention.
Das ist alles enthalten
8 Videos1 Lektüre4 Aufgaben1 Unbewertetes Labor
In the third module of this course, we'll walk through the exercise of enhancing a marketing strategy with Microsoft Copilot. We'll dive deep into three main aspects: how to conduct competitive analysis, how to generate tailored strategies for each marketing channel, and how to generate marketing performance reports and insights.
Das ist alles enthalten
7 Videos4 Aufgaben1 peer review2 Unbewertete Labore
In the fourth and final module of this course, you'll synthesize your learnings by completing a cumulative, final graded assessment. You'll then learn about next steps for continuing the Specialization.
Das ist alles enthalten
1 Lektüre1 Aufgabe
Empfohlen, wenn Sie sich für Marketing interessieren
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