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There are 6 modules in this course
In this comprehensive capstone course, you’ll apply your product management skills to take on the role of a product manager and, using the scenario provided, produce 16 essential industry-recognized product management artifacts.
You’ll create an Ansoff matrix, the product vision document, the Product Requirements Document (PRD), and the product roadmap. You’ll also develop the business case and create the product narrative, the positioning statement, marketing collateral recommendations, a demand generation plan, and an end-of-life plan.
You’ll submit your completed artifacts for peer review and grade your peers’ submissions. These artifacts can help you demonstrate your readiness for entry-level product manager roles to future employers.
Then, test your knowledge with questions similar to those you will experience when taking the Association of International Product Marketing & Management (AIPMM) Certified Product Manager (CPM) certification exam.
Take advantage of the bonus module to get personal portfolio tips that can help you showcase your product management acumen to prospective employers. You’ll also get helpful resume tips and advice about starting your product manager job search.
Begin module one by learning about the product manager’s role and the associated necessary requirements for success. Then, explore the Porter Five Forces model, a strategy tool used to evaluate market attractiveness and aid in planning and decision-making. Next, learn about applying the Ansoff Matrix to illustrate potential product growth strategies. You’ll also demonstrate skills in a hands-on lab where you can apply the Porter and Ansoff models to a product scenario and perform a product manager skills inventory.
What's included
2 videos3 readings2 assignments6 plugins
Show info about module content
2 videos•Total 9 minutes
Course Introduction•4 minutes
Demo: Porter’s Five Forces Model•5 minutes
3 readings•Total 6 minutes
Course Welcome and Overview•2 minutes
Module 1: Overview and Activity Requirements•1 minute
Module 1 Summary: Product Management: The Fundamentals•3 minutes
2 assignments•Total 40 minutes
Practice Quiz Lesson 1: Product Manager Role and Evaluation Techniques•10 minutes
Module 1 Graded Quiz: Product Management: The Fundamentals•30 minutes
6 plugins•Total 85 minutes
Helpful Tips for Course Completion•2 minutes
Reading: Product Manager: Role and Required Skills•5 minutes
Reading: Levels of Strategy (Ansoff Matrix)•1 minute
Lab: Skills and Strategy Analysis•60 minutes
Module 1 Glossary: Product Management: The Fundamentals•4 minutes
The Conceive and Plan Phases
Module 2•4 hours to complete
Module details
In this module, you’ll explore product conception and planning. You'll learn which entries to include as part of product concept and product vision documents and how to add these entries to those documents. You will gain hands-on experience working on a product concept document in a hands-on lab. Then, discover what information you’ll include in a product requirement document. Next, learn why user stories are essential to the product backlog. And finally, gain fundamental knowledge you need to know to create a business case.
What's included
3 videos3 readings3 assignments10 plugins
Show info about module content
3 videos•Total 17 minutes
Demo: Product Concept Document and Product Vision•7 minutes
Demo: The Product Requirements Document (PRD)•5 minutes
Demo: Illustrate a Business Case•5 minutes
3 readings•Total 4 minutes
Module 2: Overview and Activity Requirements•2 minutes
Lesson Summary: The Conceive Phase Activities and Deliverables •1 minute
Lesson Summary: The Plan Phase Activities and Deliverables•1 minute
3 assignments•Total 50 minutes
Practice Quiz: The Conceive Phase Activities and Deliverables•10 minutes
Practice Quiz: The Plan Phase Activities and Deliverables•10 minutes
Module 2 Graded Quiz: The Conceive and Plan Phases•30 minutes
10 plugins•Total 162 minutes
Reading: Product Conceive Phase•3 minutes
Reading: The Product Concept Document•2 minutes
Reading: The Product Vision•2 minutes
Lab: Create a Product Concept and Product Vision•60 minutes
Reading: Scenario Update Part II•5 minutes
Reading: Product Plan Phase•3 minutes
Reading: The Product Roadmap•3 minutes
Reading: Review the Business Case•2 minutes
Lab: Planning the Product•75 minutes
Glossary: The Conceive and Plan Phases•7 minutes
The Develop and Qualify Phases
Module 3•3 hours to complete
Module details
In this module, you’ll learn about the Develop and Qualify phases of product development. Begin with the Develop phase and gain insight into the purpose and content of a beta plan. Then, explore the five areas of usability testing. You’ll apply your knowledge in a hands-on lab where you will develop a beta plan and define usability testing requirements for a provided scenario. Next, focus on the Qualify Phase. You’ll learn about readiness categories and how to complete a readiness assessment report. Then, apply your knowledge in a hands-on lab where you will use a provided scenario to create a launch readiness assessment report.
What's included
1 video3 readings3 assignments10 plugins
Show info about module content
1 video•Total 6 minutes
Demo: The Beta Plan•6 minutes
3 readings•Total 6 minutes
Module 3: Overview and Activity Requirements•2 minutes
Lesson Summary: The Develop Phase•2 minutes
Lesson Summary: The Qualify Phase•2 minutes
3 assignments•Total 46 minutes
Practice Quiz: The Develop Phase•10 minutes
Practice Quiz: The Qualify Phase•6 minutes
Module 3 Graded Quiz: The Develop and Qualify Phases•30 minutes
10 plugins•Total 123 minutes
Reading: Develop Phase Review•10 minutes
Reading: The Beta Plan•3 minutes
Reading: Performing Usability Testing•2 minutes
Reading: Scenario Update Part IIIA•5 minutes
Lab: Beta Planning•45 minutes
Reading: Qualify Phase Review
•2 minutes
Reading: Assess Launch Readiness
•3 minutes
Reading: Scenario Update Part IIIB•5 minutes
Lab: Launch Readiness Assessment•45 minutes
Glossary: The Develop and Qualify Phases
•3 minutes
Launch, Delivery, and Retire Phases
Module 4•3 hours to complete
Module details
In this module, you’ll complete your project management lifecycle journey with the Launch, Deliver, and Retire Phases. Learn about essential final positioning and marketing collateral considerations for your product’s Demand Generation Plan, and practice creating a Demand Generation Plan using a provided scenario. You’ll complete your journey with the product development life cycle by learning about the Deliver and Retire phases and discovering how to create an End-of-Life (EOL) plan using a provided scenario.
What's included
2 videos3 readings3 assignments8 plugins
Show info about module content
2 videos•Total 12 minutes
Demo: Demand Generation•6 minutes
Demo: The End-of-Life (EOL) Plan•6 minutes
3 readings•Total 22 minutes
Module 4: Module Overview and Activity•2 minutes
Lesson Summary: Launching the Product•10 minutes
Lesson Summary: Delivering and Retiring the Product•10 minutes
3 assignments•Total 46 minutes
Practice Quiz: Launching the Product•6 minutes
Practice Quiz: Delivering and Retiring the Product•10 minutes
Module 4 Graded Quiz: Launch, Delivery, and Retire Phases•30 minutes
8 plugins•Total 115 minutes
Reading: Launch Phase Review•2 minutes
Reading: Scenario Update Part IV•7 minutes
Reading: Finalize Positioning and Marketing Collateral
•5 minutes
Lab: Demand Generation Plan•45 minutes
Reading: Summarize the Deliver and Retire Phases•2 minutes
Reading: The Product Lifecycle•3 minutes
Lab: End-of-Life (EOL) Planning•45 minutes
Glossary: The Launch, Deliver, and Retire Phases•6 minutes
Final Submission and Evaluation
Module 5•3 hours to complete
Module details
In this module, you’ll complete a final project and submit your work from prior modules to demonstrate that you have the knowledge required to complete documents utilized throughout the product development lifecycle. Then, you'll complete the final quiz to validate your knowledge. This quiz includes questions similar in style to what you may encounter in the AIPMM Certified Product Manager certification exam, however the actual exam has a lot more questions.
Module 5: Overview and Submission Requirements•1 minute
Practicing for the AIPMM-CPM exam•5 minutes
Congratulations and Next Steps•1 minute
Thanks from the Course Team•1 minute
1 assignment•Total 60 minutes
Final Exam•60 minutes
1 peer review•Total 60 minutes
Option 2: Peer-Graded Submission and Evaluation•60 minutes
1 app item•Total 30 minutes
Option 1: AI-Graded Submission and Evaluation•30 minutes
1 plugin•Total 3 minutes
Introduction to the Product Management CPM Preparation Course•3 minutes
(Bonus) Portfolio Development and Job Readiness
Module 6•2 hours to complete
Module details
In this bonus module, discover how to create an impactful personal portfolio that demonstrates your product management career readiness. This module also includes valuable resume preparation and job search tips.
What's included
1 video1 reading3 plugins
Show info about module content
1 video•Total 4 minutes
Demo: Personal Portfolio Development•4 minutes
1 reading•Total 2 minutes
Module 6 Summary: Portfolio Development and Job Readiness•2 minutes
3 plugins•Total 127 minutes
Introduction to Portfolio Development and Job Readiness•1 minute
Lab: Develop an Impactful Personal Portfolio•120 minutes
Reading: Resume and Job Search Tips•6 minutes
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S
ST
5·
Reviewed on Sep 15, 2024
Excellent course with in-depth knowledge about product management
S
SB
5·
Reviewed on May 19, 2025
Great course that provides insights into the whole Product Management role
D
DB
5·
Reviewed on Nov 9, 2024
An excellent finish to an excellent course. The written assignments provide a solid foundation for document collateral for 'real-life' scenarios.
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