How Logitech Drives Learner Adoption and Engagement

At Logitech, learning and development (L&D) is deeply ingrained in the company culture. Logitech’s L&D program centers around the learner, empowering them with autonomy and resources to drive their development. A key lever for the Logitech L&D team is activating leaders as learning champions who motivate and support employees, ensuring that learning initiatives resonate across the workforce. With more than 5,000 global employees, their L&D program emphasizes relevant, self-directed learning, supported by investment from both leaders and learners.

In the recently published Learner Adoption Playbook, we spoke with L&D leaders from top companies, including Logitech's Brittany Griffin, Head of Talent Management & Development.

“We look at the ability to learn, and learn on demand, as a way for learners to be in control of their own development,” she shares.

In this article, we'll dive deeper into Logitech's approach, exploring the tactics and best practices they use to drive learner adoption and engagement.

Five ways Logitech drives learner adoption and engagement

1. Encouraging self-ownership of professional development with learning cohorts

Logitech’s L&D team empowers leaders to run their own learning cohorts, supporting them with the tools they need to guide their teams’ development independently. While the L&D team provides assistance, these cohorts are driven by the leaders themselves. As employees learn about these initiatives from their peers and momentum grows, they actively seek out opportunities to participate, creating a culture of continuous learning and growth across the organization.

By talking to this group of active learners about their upskilling, their team members can see the benefit of their growth in real time. This self-directed approach comes more naturally than an executive mandate.

"Our learning cohorts provide a gateway to non-traditional learning," shares Brittany. "When learners witness their colleagues implementing new skills in real-time, it highlights the value of continuous learning and encourages them to prioritize their own growth."

2. Delivering timely and relevant content with featured skill campaigns

“Introducing information long before it’s needed is a recipe for forgetfulness,” shares Brittany.

Logitech’s solution? "Featured Skill" campaigns, a strategic initiative designed to keep learning top-of-mind and deeply embedded in the flow of work.

These quarterly campaigns, spearheaded by the L&D team in collaboration with business leaders, spotlight a specific skill or capability identified as a top priority for organizational growth. By concentrating on one key area each quarter, Logitech ensures that learning remains focused, relevant, and highly impactful.

Here's how the campaigns work:

• Collaboration is key: The L&D team collaborates with business leaders to identify the most critical skills for specific times of the year. This ensures alignment with business goals and maximizes relevance for learners.

• Bite-sized and accessible: Recognizing that time is a precious commodity, Logitech leverages Coursera's platform to curate bite-sized learning content tailored to the featured skill. This makes it easy for even the busiest employees to participate and gain valuable knowledge.

• Engaging Promotion: Dedicated email campaigns with curated course recommendations run throughout the quarter, keeping the featured skill top-of-mind. Coursera seats are rotated to incentivize participation and provide access to interested learners.

"With our featured skill campaigns where delivering bite-sized learning during the times of the year when it’s most impactful," explains Brittany.

3. Designing learner-centric programs with data and flexibility

Logitech understands that a successful learning program hinges on meeting learners where they are—both in terms of their needs and their preferred learning styles. To achieve this, Brittany's team prioritizes data-driven design and flexibility.

They utilize both qualitative and quantitative data, including engagement surveys, to gain a deep understanding of their workforce's needs and preferences. This data-driven approach ensures that learning programs are tailored for maximum impact.

For example, in 2021, engagement surveys and direct feedback revealed that learners wanted to avoid multi-day workshops. These workshops suffered from low attendance, limited reach due to time zone differences, and a lack of flexibility that didn't resonate with Logitech’s global workforce.

This feedback prompted Logitech to seek a more personalized, yet scalable solution. As Brittany explains, "We've collected a lot of feedback from our learners around not only what they want to learn, but how they want to learn it."

In response, Logitech partnered with Coursera to deliver on-demand learning opportunities, a vast content repository, and shorter, more focused training options. This shift to a more flexible and accessible format yielded a significant increase in overall learning hours and platform usage.

Six months into their Coursera partnership, Logitech added a new KPI of “continuous learning” to track learners who completed multiple courses. “The high rate of learners completing one course and immediately diving into another speaks volumes,” affirms Brittany. “It tells us people are not only engaged, but they’re committed to their long-term growth.”

This commitment to data-driven design and flexibility has allowed Logitech to scale its learning programs without sacrificing personalization. "That scalability, especially for a global organization, is critical to making the learning experience feel personal," says Brittany.

See also: How LTIMindtree Drives Learner Adoption and Engagement

4. Tailoring content modalities to audience

In a culture of learning, content needs to be engaging and meaningful. What this looks like depends on the course or learning goal, but in most cases, Logitech starts with Coursera Clips to introduce new skills or material:

“Logitech learners really like content that is 60 minutes or less,” shares Brittany. “We try to introduce it through a Clips format where we hook them in, and then they’re naturally inclined to enroll in the lesson as they’ve already watched a few clips within the tool.”

To extend the learning experience and make it more Logitech-specific, the L&D team leverages private authoring to create follow-up materials:

"For example,” notes Brittany, “we combine Coursera courses that we recommend as follow-ups to workshops with our own internally developed materials hosted on Coursera's private authoring platform."

This strategy ensures a unified learning experience that includes both general skills development and Logitech-specific knowledge.

Further along in the learner journey, Logitech L&D leverages Coursera Guided Projects for hands-on tutorials that promote learning in practice.

The success of this blended approach is evident in its growing popularity within the organization. "Our design organization and our engineering organization have both reached out about how they can host material within the private authoring space," Brittany shares. "As learners, they like the experience and see the potential for launching on-demand content for their respective organizations."

5. Extending the learning journey

Brittany and her team know learning isn’t one-and-done. They provide follow-up resources to extend the learning journey, including practical applications to bridge content with tangible use cases on the job.

Currently, the company is leading internal initiatives around psychological safety and team effectiveness, then recommending courses to continue the conversation.

“If we have an audience together for a period of time, we want to ensure the learning doesn’t end,” explains Brittany. “We follow up with Coursera material where they can continue learning around that specific topic on their own time.”

Driving impact at scale with Coursera

For Brittany, working with Coursera as a learning platform partner has meant more ease and fewer hurdles in reaching learning goals. The Logitech L&D team has seen an increase in learner engagement and high open and click rates for Coursera-related emails, showing them their learners are ready to build new skills and are active in building a continuous learning culture.

“With Coursera, we can offer a wide range of learning opportunities tailored to individual needs, freeing our L&D team to focus on Logitech-specific priorities,” shares Brittany.

To further explore how Logitech drives adoption, alongside other top companies like Microsoft, Capgemini, and Deutsche Telekom, download The Learner Adoption Playbook.