Personalized Learning Paths: Navigating the Future of Employee Training
Employees increasingly want employers to provide a personalized learning strategy to meet their unique needs and learning styles. Explore the benefits of tailoring training and how to implement personalized learning paths at your organization.
As learning leaders know, training and development can drive key business outcomes like increased employee engagement, retention, and productivity. It's also widely understood that a customized approach enhances corporate training’s success. Personalizing learning means that employees can focus on areas that interest them or will provide optimal benefits while developing the skills and knowledge to help them advance in their careers.
Creating a personalized learning strategy for your organization is essential for creating a robust learning environment that supports business success. Research finds that, on average, a 1% increase in L&D expenditure per employee is associated with a 0.2% increase in business revenue in the same year. In dollar terms, this is equivalent to every $1 invested in L&D per employee associated with an additional $4.70 in business revenue (per employee) [4].
Continue reading to explore how personalized learning paths support employee learning, boost engagement, and foster a continuous learning environment in your organization.
Understanding the essence of personalized learning paths
Personalized learning paths in a corporate context are growing in popularity in a shift away from the one-size-fits-all training model, which requires employees to complete the same training courses at various stages of their career, toward learning pathways that focus on tailoring training to the learner's needs.
Research shows that the workforce values organizations that offer training and development options. According to Gallup, a lack of professional development and advancement opportunities is one of the top reasons individuals leave companies [1]. However, the learning and development opportunities offered need to align with the learning style and needs of the learner to optimize its effectiveness.
Developing a personalized learning strategy allows your organization to tailor learning and development to each employee, focusing on the skills and knowledge that will support their work today and in the future while engaging and motivating them so that they retain information and want to put what they learn into practice.
Tailoring training for individual success
Before creating a personalized learning pathway for each employee, engaging your workforce as part of the process is essential, empowering them to contribute to their learning objectives. You can also task employees to assess their strengths and weaknesses and identify areas where they want to develop more robust knowledge.
In addition, consider the following tips to ensure your personalized learning pathways are successful.
1. Account for learning styles
One reason to stray from the one-size-fits-all approach to learning is the diversity of the workforce. Not only do your employees have different career aspirations and skills they want to work on, but they also have different learning preferences and requirements. Some people work visually, others prefer to listen, and others learn best with practical, hands-on training options.
Consider using multiple learning components, including traditional education, experience-based, exposure to various practices, and adopting a continuous learning framework that embeds learning of all kinds within the company culture.
Course Recommendation: Learn more about learning styles and how to craft engaging learning experience in Learning How to Learn
2. Assess any skills gaps
Identifying skills gaps is essential before designing a personalized learning pathway for each employee. To accomplish this, you’ll need to identify the skills necessary to meet company goals and objectives and assess the workforce's existing skills to determine the areas that need improvement. Deloitte groups these training needs into three categories: immediate needs to support them in their current role, intermediate needs for continuous growth, and transitional needs for career development in the long term [2].
3. Consider career objectives
Personalized learning paths contribute to an overall continuous learning culture and motivate employees to engage in training and development. Providing tailored training that supports employees' needs and preferences drives your workforce to improve and progress within their careers. Amazon reports that nearly 80% of workers surveyed mentioned they would be interested in developing AI skills to advance their careers [5].
4. Align learning with company goals
While listening to employees and offering training and development opportunities that engage and motivate them is important, ensuring that learning objectives align with company goals is also pivotal. Research shows that training and development can improve retention, so allowing employees to progress within the company is essential to prevent them from looking for roles elsewhere [1].
5. Create a compelling learner experience
As a leader, you can support the personalization of training using technology. People can access education and training from anywhere using smartphones, tablets, and PCs, allowing employees to learn at their own pace while accounting for personal needs. For example, you might opt to use a learning experience platform (LXP) to track employee progress and provide online training options.
Another benefit of incorporating technology into your employees' learning is the option of making the training more engaging. Rather than reading, watching, or listening, you can offer interactive experiences.
It’s also important to consider incentives for training completion, such as badges or micro-credentials. Coursera offers more than 130 Professional Certificates, globally recognized micro-credentials, and co-branded course certificates of completion, allowing your employees to progress their skills from novice to credentialed expert and have a deeper impact on business outcomes.
Fostering a culture of continuous learning and development
Personalized learning paths and an organizational commitment to ongoing learning and development strategies go hand in hand. Supporting employees in identifying their training needs and career aspirations is integral to fostering a culture of continuous learning.
Personalized learning improves motivation and engagement, which in turn increases performance. Encouraging employees to take ownership of their learning journey has an ongoing effect, with employees continuing to strive and grow, thus benefiting the company. According to Zippia, companies with a culture of learning and development have an increased retention rate of between 30 and 50 percent [3].
Overcoming challenges in implementing personalized learning
As with implementing any new strategy, developing and rolling personalized learning paths out to the company can present some challenges, including limited time, minimal resources, and the ability to measure the effectiveness of learning opportunities.
Time
Creating individual learning pathways is more time-consuming and labor-intensive than developing whole-staff training materials. It involves a lot of planning, time to assess each employee, and time out of the workplace for each employee. However, once you establish a program, it becomes embedded, meaning less planning and training over time, and employees don’t have to access it only during the working day.
Resources
Technology, training materials, venues, and other resources can be costly. However, utilizing existing resources and processes, such as mentoring and internal staff as trainers, can save money. Implementing digital learning pathways can help offset resource concerns, provide flexibility to meet individual learning preferences, and provide valuable data that you can use later to determine employees’ progress.
Measuring effectiveness
Effective monitoring of personalized learning programs is essential to measuring their effectiveness. However, only 4% of companies report on the outcomes of their skill-building programs in terms of business outcomes (such as improved productivity or application of a new tool at work) or talent outcomes (such as higher employee engagement or the employability of participants) [6].
Complete evaluations so you have a comparison before initiating your strategy, and continually improve based on feedback. Additionally, you may look at data points like completion rates and grades and how the training narrows the skills gap. Hear how learning leaders at Cisco, Google, and Kroger are thinking about measuring the value of learning.
The Course Builder solution
AI-supported tools like Coursera’s Course Builder can reduce time and streamline processes. With Course Builder, you can easily develop and launch custom courses, with the flexibility to create and tailor content for all career levels and job roles. Course Builder streamlines how your team builds, maintains, and updates learning resources with auto-generated outlines, descriptions, learning objectives, and relevant content from Coursera’s broad catalog.
Getting started with Coursera
Job-based learning for every team
Target the most important skills for your company's needs with Coursera Academies. Enable your employees to analyze and interpret data to drive faster, better business decisions with the Data and Analytics Academy, or develop employees who innovate and inspire with the Leadership Academy. Explore other Academies for tech, marketing, finance, and general career skills with Coursera for Business.
Implementing a personalized learning path for your employees positively affects employee engagement, retention, and motivation. Embedding tailored training enhances a continuous learning culture within your organization, empowering employees to contribute to their career development and benefiting the entire company.
Article sources
Gallup. “Employee Retention & Attraction, https://www.gallup.com/467702/indicator-employee-retention-attraction.aspx.” Accessed June 11, 2024.
This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.