2024

Forrester Total Economic Impact™ Study of Coursera for Business

Discover how organizations use Coursera for Business to achieve measurable business outcomes and explore practical insights from global industry leaders.

Unlock the value of workplace learning with Coursera for Business

See how a composite organization representative of interviewed customers achieved a 327% ROI by partnering with Coursera for Business.

$4.85M
in total-value savings from deploying Coursera for Business
$4.2M
savings from time saved using prebuilt Coursera courses and Academies
$918k
in productivity gains achieved by building specific advanced skills

Inside this study

Explore how organizations saved time, retained talent, and boosted productivity while reducing costs in The Total Economic Impact™ (TEI) of Coursera for Business, a commissioned study conducted by Forrester Consulting on behalf of Coursera.

DATA HIGHLIGHT: PRODUCTIVITY GAINS

Maximizing productivity with flexible learning

Asynchronous digital learning allows employees to advance their skills at their own pace, leading to significant professional growth and increased productivity. The study revealed that this approach generated $918,000 in additional value from productivity gains, showcasing the powerful impact of tailored learning solutions.

Forrester Data Viz 1

DATA HIGHLIGHT: COST SAVINGS

Reskilling leads to significant savings

A composite organization representative of interviewed customers that use Coursera for employee skill development achieved substantial savings totaling $1.2M in two key areas. First, the vast course catalog reduces the need for external certifications, saving $795,000 over three years. Second, reskilling existing staff cuts talent acquisition costs, saving $407,000 in the same period.

Forrester Data Viz 2

Get the Total Economic Impact™ Study on Coursera for Business

Access the full study to discover how organizations across various sectors and regions are using Coursera for Business to:

  • Boost productivity through self-paced learning
  • Maximize ROI and achieve cost savings
  • Develop employee skills with specialized courses
  • Improve the overall employee experience

We constituted a panel of almost 100 different subject matter experts... [to give] feedback in terms of the quality and relevance of the content. That evaluation clearly highlighted Coursera as the leading platform.

Senior Director of Talent Tech Enablement, Retail Corporation