Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Customer Relationship Management, Customer experience strategy (CX), Case Studies, Brand Loyalty, Customer Relationship Building, Customer experience improvement, Customer Analysis, Customer Retention, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Auditing, Market Analysis
★ 4.5 (19) · Mixte · Cours · 1 à 4 semaines

Packt
Compétences que vous acquerrez: Selling Techniques, Value Propositions, Sales Strategy, Growth Strategies, Marketing Strategies, Thought Leadership, Content Marketing, Innovation, Target Audience, Marketing, Compensation Strategy, Continuous Improvement Process, Customer Relationship Building, Intellectual Property, Communication
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Email Automation, Email Marketing, Content Performance Analysis, Marketing Automation, Test Planning, Copywriting, Personalized Campaigns, Regulatory Compliance, Customer Relationship Management (CRM) Software, Performance Analysis, Marketing Analytics, Customer Engagement, Target Audience, Customer Data Management, Compliance Management, Data-Driven Marketing, Compliance Auditing, Customer Relationship Management, Writing and Editing, General Data Protection Regulation (GDPR)
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Campaign Management, Bidding, Online Advertising, Keyword Research, Copywriting, Performance marketing, Digital Marketing Campaigns, Content Optimization, Search Engine Marketing, Content Performance Analysis, Data-Driven Marketing, Customer experience improvement, Performance Analysis, Quality Assessment, Quality Improvement, Data-Driven Decision-Making
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Slack (Software), Collaborative Software, Calendar Management, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Création de contenu, Analyse des données, Analyse, Efficacité opérationnelle, Automatisation, ChatGPT, Soutien à la clientèle, Prise de décision fondée sur des données, Stratégie de contenu, L'activation de l'IA, IA générative, Amélioration de l'expérience client, OpenAI, Stratégies technologiques
★ 4.7 (13) · Intermédiaire · Cours · 1 à 4 semaines

Northwestern University
Compétences que vous acquerrez: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Analytics, Digital Transformation, Marketing, Customer Relationship Building, Customer Engagement, Market Dynamics, Consumer Behaviour, Driving engagement, Drive Engagement, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review
Mixte · Cours · 1 à 4 semaines

IE Business School
Compétences que vous acquerrez: Growth Strategies, Performance Metric, Entrepreneurship, Performance Measurement, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Sales Process, Product Management, Sales Strategy, Product Development, Operational Efficiency, Product Strategy, Working Capital, Process Management, Business Strategies, Business Process, Process Optimization, Business Strategy, Leadership and Management
★ 4.6 (14) · Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Qualitative Research, Data Collection, Market Research, Business Research, Analysis, Marketing, Surveys, Research Methodologies, Marketing Management, Focus Group, Research, Research Reports, Presentations, Interviewing Skills
Débutant · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Search Engine Optimization, Online Advertising, Web Analytics and SEO, Search Engine Marketing, Web Presence
Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Campaign Management, Advertising, Digital Advertising, Marketing Planning, Digital Marketing Campaigns, Data-Driven Decision-Making, Sales Presentation, Budgeting, Performance Metric
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Strategic Marketing, Digital Marketing, Marketing Effectiveness, Content Optimization, Customer Insights, Branding, Advertising, Brand Strategy, Customer Relationship Building, Goal Setting
★ 5 (6) · Mixte · Cours · 1 à 4 semaines