Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

SkillsBooster Academy
Compétences que vous acquerrez: AI Product Strategy, Generative AI, Brand Strategy, Content Creation, Brand Awareness, Social Media Content, Media Production, Storytelling, Marketing Communications, Business Communication, Digital Design, Creative Thinking, Influencing, Media and Communications, Business Ethics, Creative Problem-Solving, Customer Engagement, Business Transformation, Entrepreneurship, Digital Marketing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Content Scheduling, Digital Marketing Tools, Content Performance Analysis, Social Media Management, Social Media Content, Key Performance Indicators (KPIs), Social Media Analytics, Data-Driven Marketing, Social Media, Campaign Management, Digital Marketing Campaigns, Performance Metric, Business Metrics, Performance Measurement, Data Analysis, Content Development and Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Presentations, Graphic Design, Data Visualization, Social Media, Marketing Materials, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Security, Security Controls, Information Systems Security, No-Code Development, Automation
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Prompt Engineering, Prompt Engineering Tools, Copywriting, Content Creation, Web Content, Generative AI, Content Optimization, Search Engine Marketing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphic and Visual Design, Content Creation, Content Marketing
Débutant · Projet Guidé · Moins de 2 heures

University of Maryland, College Park
Compétences que vous acquerrez: Empathy & Emotional Intelligence, Health Informatics, Personal Attributes, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Cultural Responsiveness, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Professional Development, Data Analysis, Cultural Diversity, Adaptability
Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Content Scheduling, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Target Market, Web Analytics
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Service, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Relationship Management, Customer Engagement, Customer Communications Management, Customer Data Management, Customer Analysis, Customer Insights, Driving engagement, Digital Analysis, Customer Support, Digital Marketing, Document Management, User Feedback, Trend Analysis, Drive Engagement, Data Analysis, Analytical Skills
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Brand Awareness, Branding, Brand Strategy, Style Guides, Brand Loyalty, Logo Design, Brand Marketing, Brand Management, Digital Design, Auditing, Typography, Digital Brand Strategy, Content Strategy, Graphic and Visual Design, Stakeholder Communications, Design Reviews, Case Studies, Report Writing, Consumer Behaviour
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Content Marketing, Content Strategy, Content Management, Marketing Strategies, Gap Analysis, Strategic Marketing, Content Development and Management, Journey Mapping, Driving engagement, Marketing Materials, Content Creation, Sales Process
Débutant · Cours · 1 à 4 semaines