Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Alex Genadinik
Compétences que vous acquerrez: Content Scheduling, Social Media Content, Social Media Strategy, Digital Publishing, Content Strategy, Content Creation, Content Marketing, Social Media, Production Schedule, Marketing Strategies, Branding, Driving engagement, Commercialization, Growth Strategies, Guest Relations
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Key Performance Indicators (KPIs), Dashboard, Stakeholder Communications, Data Storytelling, Microsoft Outlook, Dashboard Creation, Performance Measurement, Email Marketing, Google Analytics, Business Intelligence, Data-Driven Marketing, Stakeholder Engagement, Content Performance Analysis, Performance Metric, Performance Reporting, Business Metrics, A/B Testing, Campaign Management, Strategic Planning, Data Visualization
Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Instagram, Social Media, Social Media Management, Social Media Content, Content Scheduling, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Generative Engine Optimization (GEO), Content Optimization, Digital Marketing Campaigns, Digital Marketing, Search Engine Optimization, ChatGPT, Content Development and Management, Web Content, Prioritization, Performance Reporting
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Performance Measurement, Performance Metric, Marketing Effectiveness, Performance Analysis, Content Management Systems, Auditing, Performance Reporting, Data-Driven Marketing, Data-Driven Decision-Making, Web Content Accessibility Guidelines
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Target Audience, Prioritization, Goal Setting, Target Market, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Business Strategies, Marketing Planning, Strategic Thinking, Plan Execution, Decision Making
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Customer experience improvement, Customer experience strategy (CX), Marketing Strategies, Brand Loyalty, Marketing Effectiveness, Return On Investment, Strategic Marketing, Marketing Planning, Marketing Budgets, Cross-Channel Marketing, Data-Driven Marketing, Marketing Channel, Content Performance Analysis, Go To Market Strategy, Marketing Analytics, Case Studies, Revenue Forecasting, Revenue Management, Key Performance Indicators (KPIs), Strategic Planning
Intermédiaire · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Blogs, Digital Marketing Tools, Competitive Analysis, Quality Assessment, Content Creation
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Facebook, Marketing Strategies, Social Media Marketing, Marketing Strategy and Techniques, Social Media, Social Media Content, Social Media Management, Marketing Effectiveness, Target Audience, Web Presence, Drive Engagement, Customer Engagement
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Canva (Software), Design, Graphic Design, Graphic and Visual Design Software, Photo Editing, Content Creation, Multimedia, Data Import/Export, Content Marketing, Continuous Integration
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Conversion Funnel Analysis, Digital Analysis, Data Collection, Data-Driven Marketing, Data Quality, grep, Business Reporting, Data Validation, Data Capture, Campaign Planning, Event Monitoring, Marketing Channel
Intermédiaire · Cours · 3 à 6 mois

Compétences que vous acquerrez: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Data-Driven Decision-Making, Data Transformation, Growth Strategies
Débutant · Cours · 1 à 4 semaines