Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Canva (Software), Content Creation, Facebook, Social Media, Graphic and Visual Design Software, Graphic and Visual Design, Visual Design, Design, Graphic Design, Content Marketing
Débutant · Projet Guidé · Moins de 2 heures

Alex Genadinik
Compétences que vous acquerrez: Prompt Engineering, Prompt Patterns, Context Engineering, Token Optimization, Data Ethics, Fine-tuning, Large Language Modeling
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Logo Design, Content Scheduling, Graphic and Visual Design, Animations, Branding, Design Elements And Principles, Graphic Design, Marketing Design, Graphics Software, Graphic and Visual Design Software, Social Media Content, Brand Marketing, Creative Design, Style Guides, Typography, Video Editing
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Canva (Software), Marketing Materials, Email Marketing, Marketing Design, Marketing Collateral, Promotional Materials, Graphical Tools, Graphic and Visual Design Software, Online Advertising, Social Media Campaigns, Advertising Campaigns, Social Media Content, Graphic Design, Content Marketing, Graphic and Visual Design, Social Media Marketing, Advertising Mail, Product Promotion, Digital Marketing, Business Communication
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Brand Awareness, Data-Driven Marketing, Digital Advertising, Marketing Effectiveness, Advertising Campaigns, Digital Marketing Campaigns, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Business Research, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Target Audience, Data Collection
Débutant · Cours · 1 à 4 semaines

University of Colorado Boulder
Compétences que vous acquerrez: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Digital Media Strategy, Social Media Analytics, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Program Implementation, Target Audience, Content Creation, Content Strategy, Brand Strategy, Owned Media, Goal Setting
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Keyword Research, Content Optimization, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Content Creation, Content Strategy, Blogs, Target Audience, Web Content, Conversion Funnel Analysis, Content Marketing, Content Development and Management, Persona Development, Style Guides, Social Media Content, Driving engagement, Brand Management, Digital Content, Gap Analysis
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Brand Marketing, Digital Brand Strategy, Branding, Marketing Design, Digital Marketing Campaigns, Style Guides, Compliance Management, Digital Marketing, Operational Excellence, Marketing Materials, Graphic Design
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Instagram, Social Media, Social Media Management, Social Media Content, Content Scheduling, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Gestion des relations avec la clientèle, Vente, IA responsable, Gestion des ventes, Prévisions, Agents génératifs d'IA, Pratiques générales de vente, Éthique des affaires, Processus de vente, L'IA responsable, Éthique des données, Prise de décision stratégique
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: AI Enablement, Business Marketing, Sales Prospecting, Business Strategy, Prospecting and Qualification, Sales Process, Key Performance Indicators (KPIs), Brainstorming, AI Integrations, Business Communication, Business Technologies, Human Resources Management and Planning, Workforce Planning, Team Building, Expense Management, Cost Reduction, Internal Communications, Customer Support
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Security, Security Controls, Information Systems Security, No-Code Development, Automation
Intermédiaire · Cours · 1 à 4 semaines