Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Compétences que vous acquerrez: Process Optimization, Process Improvement, Campaign Planning, Project Schedules, Calendar Management, Project Coordination
Débutant · Cours · 1 à 4 semaines

University of Maryland, College Park
Compétences que vous acquerrez: Global Marketing, International Relations, International Finance, Diplomacy, Cultural Sensitivity, Business Risk Management, Market Dynamics, Market Intelligence, Competitive Analysis, Corporate Strategy, Economics, Business Strategy, Market Opportunities, Political Sciences, Supply Chain Management, Market Analysis, Economics, Policy, and Social Studies, Economic Development, World History, Supply Chain Planning
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Web Analytics, Trend Analysis, Marketing Analytics, Digital Analysis, Customer Analysis, Data-Driven Marketing, Variance Analysis, Target Audience, Data Literacy, Demography, Statistical Reporting, Analysis, Data Analysis, Marketing Strategies, Descriptive Analytics, Strategic Marketing, Data Access
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Strategic Leadership, Leadership, Leadership Development, Adaptability, Resilience, Teamwork, Team Building, Team Management, Dealing With Ambiguity, Collaboration, Professional Development, Diversity and Inclusion, Business, Productivity, Problem Solving, Change Management, Decision Making
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
Débutant · Cours · 1 à 4 semaines

Logical Operations
Compétences que vous acquerrez: Adobe Illustrator, Adobe Creative Cloud, Graphic and Visual Design, Graphic Design, Creative Design, Graphic and Visual Design Software, Graphical Tools, Color Theory, Requirements Analysis, Typography, Computer Graphic Techniques, Document Management, 3D Modeling, User Interface (UI), Productivity Software
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Data Analysis, Data Manipulation, Data Wrangling, Data Collection, Data Cleansing, Data Processing, Data Quality, Data Analysis Software, Data Science, Feature Engineering, Data Visualization, Data Presentation, Data Validation, Correlation Analysis, Machine Learning
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Stored Procedure, Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Procedure Development, Database Management Systems, Query Languages
Intermédiaire · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Google Analytics, Data-Driven Marketing, Marketing Analytics, Web Analytics, Web Analytics and SEO, Data-Driven Decision-Making, Data Literacy, Digital Analysis, Analytics, Analysis, Descriptive Analytics, Performance Analysis, Performance Metric, Performance Reporting
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Photo/Video Production and Technology, Motion Graphics, Graphical Tools, Color Matching, Content Creation, Music
Débutant · Cours · 1 à 4 semaines