Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Board Infinity
Compétences que vous acquerrez: Brand Strategy, Data Storytelling, Data Presentation, Branding, Brand Marketing, Interactive Data Visualization, Dashboard Creation, Storytelling, Target Audience, Brand Management, Experience Design, Data-Driven Marketing, Digital Brand Strategy, Journey Mapping, Marketing Psychology, Design Strategies, Digital Advertising, Brand Awareness, Digital Media Strategy, Data Visualization
Débutant · Spécialisation · 1 à 3 mois

Skillshare
Compétences que vous acquerrez: Copywriting, Creative Thinking, Writing and Editing, Concision, Creativity, Persuasive Communication, Editing, Writing, Storytelling, Grammar, Blogs, Business Writing, Marketing Materials, Content Creation, Journals, Growth Mindedness, Content Marketing, Value Propositions, Empowerment, Social Media Content
Débutant · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: User Accounts, Identity and Access Management, Auditing, Data Security, Group Policy, Data Access, Audit Planning, System Configuration, Security Awareness, Document Management, Collaborative Software, System Monitoring, Marketing
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Data Ethics, Business Research, Surveys, Survey Creation, Qualitative Research, Data Quality, Persona Development, Sample Size Determination, Data Governance, File Management, Sampling (Statistics), Market Research, Marketing Analytics, Return On Investment, Focus Group, Quantitative Research, General Data Protection Regulation (GDPR), Key Performance Indicators (KPIs), Research Design, Research Methodologies
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Créativité, L'idée, Gestion des ventes, Développement personnel, L'esprit d'entreprise, Planification des activités, Pensée créative, Planification des produits, Ventes B2B, Financement de l'entreprise, Commercialisation, Vente, Développement des entreprises, Stratégie commerciale, L'innovation, Marketing mondial, Stratégie de vente, Attributs personnels, Conscience de soi, Développement de nouvelles activités
Débutant · Cours · 1 à 4 semaines

Minnesota State University, Mankato
Compétences que vous acquerrez: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Marketing Psychology, Target Market, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Market Analysis
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Solution Selling, Regulatory Compliance, Consultative Approaches, Consultative Selling, Negotiation, Regulatory Requirements, Prospecting and Qualification, Data Ethics, Compliance Management, Regulation and Legal Compliance, Business Ethics, Ethical Standards And Conduct, Account Management, Contract Negotiation, Responsible AI, Microsoft Copilot, Personally Identifiable Information, Information Privacy, Customer Engagement, Customer Relationship Building
Avancées · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Closing (Sales), Selling Techniques, Entrepreneurship, Lifelong Learning, Ideation, Willingness To Learn, Professional Networking, Adaptability, Accounting Systems, Overcoming Objections, New Product Development, Sales, New Business Development, Relationship Building, Brand Strategy, Business Development, Business Planning, Customer Acquisition Management, Business Management, Marketing
Débutant · Cours · 1 à 3 mois

Universidad Nacional Autónoma de México
Compétences que vous acquerrez: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Marketing, Financial Statement Analysis, Financial Statements, Organizational Strategy, Governance, Financial Analysis, Marketing Planning, Corporate Strategy, Operations Management, Financial Data, Organizational Structure, Accounts Receivable, Business Strategies, Financial Controls, Market Analysis, Market Research
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Copywriting, Persuasive Communication, Writing, Business Writing, Marketing Materials, Content Creation, Content Marketing, Value Propositions, Social Media Content, Target Audience
Débutant · Cours · 1 à 4 semaines

University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Economics, Policy, and Social Studies, Business, Business Operations, Consumer Behaviour, Operations, Political Sciences, Social Sciences, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Revenue Management, Market Analysis, Socioeconomics
Débutant · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: B2B Sales, Cost Benefit Analysis, Price Negotiation, Sales Strategy, Decision Making, Microsoft Excel, Sales, Strategic Decision-Making, Business Marketing, User Feedback, Data-Driven Decision-Making, Competitive Analysis, Customer Insights, Matrix Management, Gross Profit, Strategic Thinking, Business Strategies, Continuous Improvement Process
Intermédiaire · Cours · 1 à 4 semaines