Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

Compétences que vous acquerrez: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Intermédiaire · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Performance Measurement, Performance Metric, Marketing Effectiveness, Performance Analysis, Content Management Systems, Auditing, Performance Reporting, Data-Driven Marketing, Data-Driven Decision-Making, Web Content Accessibility Guidelines
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Ingénierie rapide, Optimisation des moteurs de recherche, Contenu des médias sociaux, Public cible, Stratégie de contenu, Création de contenu, Efficacité opérationnelle, Développement et gestion du contenu, Ingénierie de requête, Optimisation pour les moteurs de recherche (SEO), ChatGPT, Optimisation du contenu, Production vidéo, Recherche de mots-clés, Contenu numérique, Publication numérique
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Data-Driven Marketing, Marketing Strategies, Campaign Management, Marketing, Marketing Analytics, Data Presentation, Marketing Effectiveness, Email Marketing, Data Storytelling, Digital Marketing Campaigns, Google Ads, Pay Per Click Advertising, Strategic Marketing, Marketing Automation, LinkedIn, Google Analytics, Digital Marketing, Search Engine Optimization, Interviewing Skills, Social Media Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Performance Analysis, Content Optimization, Search Engine Optimization, Web Analytics, Performance Analysis, Web Analytics and SEO, Digital Analysis, Content Strategy, Analytics, Social Media Strategy, Revenue Management, Social Media Management, Brand Marketing
Débutant · Cours · 1 à 4 semaines

LearnKartS
Compétences que vous acquerrez: Email Marketing, Email Automation, AI Personalization, Marketing Automation, MarTech, Personalized Campaigns, Brand Marketing, Marketing Strategy and Techniques, Marketing Analytics, Marketing, Search Engine Optimization, Data-Driven Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Marketing, Content Marketing, Blogs, Personalized Service, Content Optimization, Generative AI Agents
Débutant · Cours · 1 à 4 semaines

LearnKartS
Compétences que vous acquerrez: Google Gemini, Google Ads, Digital Marketing Tools, Advertising Campaigns, Email Marketing, Marketing Automation, Online Advertising, Email Automation, Meta Ads Manager, Digital Marketing, Keyword Research, Marketing Analytics, Blogs, ChatGPT, Marketing Strategy and Techniques, Advertising, Content Marketing, Lead Generation, Copywriting, Facebook
Débutant · Cours · 1 à 4 semaines

University of Arizona
Compétences que vous acquerrez: Integrated Marketing Communications, Advertising, Advertising Campaigns, Marketing Communications, Media Strategy, Paid media, Owned Media, Customer Advocacy, Journey Mapping, Branding, Cross-Channel Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Customer Engagement, Content Development and Management, Goal Setting, Brand Awareness, Culture, Consumer Behaviour
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Facebook, Content Creation, Social Media Content, Graphic and Visual Design, Graphic Design, Visual Storytelling, Social Media, AI powered creativity, Driving engagement, Drive Engagement, Photo/Video Production and Technology, Video Production, Copywriting, Storytelling, Design Elements And Principles, Photo Editing, Videography, Writing, Video Editing, Editing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Experience Design, UI/UX Research, Content Development and Management, Design Research, User Research, Stakeholder Engagement, Stakeholder Management, User Interface and User Experience (UI/UX) Design, Test Planning, Benchmarking, User Feedback, Performance Measurement, Data-Driven Decision-Making, Research Reports, Competitive Analysis
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Data-Driven Marketing, Web Analytics and SEO, Conversion Funnel Analysis, Dashboard Creation, Digital Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Data Storytelling, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization
Débutant · Spécialisation · 3 à 6 mois