Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
Madecraft
Compétences que vous acquerrez: Prompt Engineering, Prompt Engineering Tools, Generative AI, Responsible AI, Large Language Modeling, AI Personalization, Brand Strategy, Business Process Automation, MarTech, AI Enablement, Marketing, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, AI Workflows, Digital Marketing, Automation, Content Creation, Data Ethics, Customer Engagement
Débutant · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Marketing Collateral, Generative AI, Visual Storytelling, Content Optimization, AI powered creativity, Content Creation, Animations, Marketing Strategies, Motion Graphics, ChatGPT, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
★ 4.5 (786) · Intermédiaire · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT
★ 4.6 (1,8 k) · Débutant · Spécialisation · 3 à 6 mois

Universidad de Palermo
Compétences que vous acquerrez: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Branding, Cost Management, Cost Accounting, Brand Marketing, Marketing, Talent Management, Brand Management, Budget Management, Marketing Management, Business Economics, Leadership Development, Business Leadership, Organizational Strategy, Market Dynamics, Economics
★ 4.8 (3,3 k) · Débutant · Spécialisation · 3 à 6 mois

Board Infinity
Compétences que vous acquerrez: Email Automation, Email Marketing, Content Performance Analysis, Marketing Automation, Email Security, Campaign Management, Performance Analysis, Personalized Campaigns, Performance Metric, Process Optimization, HubSpot CRM, Performance Measurement, Automation, Customer Retention, Customer Engagement, Workflow Management, A/B Testing, Journey Mapping, Authentications
Intermédiaire · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Stakeholder Engagement, Stakeholder Communications, Marketing Communications, Drive Engagement, Campaign Management, Email Marketing, Strategic Communication, Business Writing, Business Correspondence, Communication Strategies, Communication, Concision, Writing
Débutant · Cours · 1 à 4 semaines

Northwestern University
Compétences que vous acquerrez: Médias payants, Marketing des médias sociaux, Favoriser l'engagement, Communication marketing intégrée, Publicité en ligne, Médias propres, Création de contenu, Campagnes publicitaires, Efficacité du marketing, Médias sociaux, Médias gagnés, Communication marketing, Contenu des médias sociaux, Analyse des médias sociaux, Campagnes sur les médias sociaux, Stratégie médiatique, Tests A/B, Stratégie en matière de médias sociaux, Stratégie des médias numériques, Marketing de contenu
★ 4.7 (1,1 k) · Mixte · Cours · 1 à 4 semaines

University of Pennsylvania
Compétences que vous acquerrez: Operations Management, Process Analysis, Operations, Balance Sheet, Operational Efficiency, Business Operations, Financial Statement Analysis, Financial Statements, Customer Analysis, Production Management, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business
★ 4.6 (446) · Débutant · Spécialisation · 3 à 6 mois

Coursera
Compétences que vous acquerrez: A/B Testing, Key Performance Indicators (KPIs), Data-Driven Marketing, Dashboard Creation, Email Marketing, Business Metrics, Performance Metric, Performance Measurement, Dashboard, Performance Reporting, Marketing Analytics, Business Reporting, Report Writing, Content Performance Analysis, Web Analytics, Campaign Management, Google Sheets, Microsoft Excel, Data Visualization, Stakeholder Analysis
Intermédiaire · Cours · 3 à 6 mois

Coursera
Compétences que vous acquerrez: Email Marketing, Branding, Brand Management, Compliance Auditing, Brand Marketing, Auditing, Brand Awareness, Color Matching, Typography, Verification And Validation, Quality Assurance
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Marketing Strategies, Knowledge Transfer, Meeting Facilitation
Débutant · Cours · 1 à 4 semaines

IESE Business School
Compétences que vous acquerrez: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Strategies, Marketing Planning, Leadership Development, Financial Acumen, Marketing, Accrual Accounting, Marketing Strategy and Techniques, Team Management, Case Studies, Financial Analysis
★ 4.8 (3,6 k) · Débutant · Spécialisation · 3 à 6 mois