Les cours en SEO peuvent vous aider à apprendre comment optimiser des contenus pour les moteurs de recherche, analyser des mots clés et améliorer la structure d'un site. Vous pouvez développer des compétences en optimisation technique, rédaction ciblée et suivi des performances.

University of California, Davis
Compétences que vous acquerrez: Content Marketing, Content Performance Analysis, Content Optimization, Marketing Strategy and Techniques, Goal Setting, Key Performance Indicators (KPIs), Search Engine Optimization, Brand Strategy, Content Scheduling, Strategic Marketing, Content Creation, Marketing Channel, Customer Insights, Writing and Editing, Writing, Selling Techniques, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns
★ 4.5 (5,4 k) · Intermédiaire · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Keyword Research, Content Optimization, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Content Creation, Content Strategy, Blogs, Target Audience, Web Content, Conversion Funnel Analysis, Content Marketing, Persona Development, Style Guides, Customer Engagement, Social Media Content, Brand Strategy, Driving engagement, Brand Management, Digital Content
Débutant · Cours · 1 à 3 mois

Simplilearn
Compétences que vous acquerrez: Search Engine Marketing, Google Ads, Pay Per Click Advertising, Online Advertising, Search Engine Optimization, Digital Marketing Campaigns, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Media Buying, Target Audience, Bidding
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Keyword Research, Search Engine Marketing, Campaign Planning, Competitive Analysis, Marketing, Content Optimization, Generative Engine Optimization (GEO), Digital Marketing Tools, Pay Per Click Advertising, Competitive Intelligence, Business Metrics, Market Share, Auditing, Gap Analysis, Technical Analysis, Issue Tracking
Débutant · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Content Performance Analysis, Digital Marketing, Social Media Strategy, Performance Metric, Digital Media Strategy, Performance Analysis, Strategic Planning
Intermédiaire · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Blogs, Search Engine Optimization, Copywriting, Content Optimization, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Digital Marketing Tools, Driving engagement, Generative AI
Mixte · Cours · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Content Optimization, Content Development and Management, Generative Engine Optimization (GEO), Web Content, Content Marketing, Content Performance Analysis, AI Integrations, Writing and Editing
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Information Architecture, Collaborative Software, Content Management Systems, Scalability, Responsive Web Design, Web Analytics and SEO, Web Development Tools, Front-End Web Development, Web Development
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Generative Engine Optimization (GEO), Google Gemini, Content Performance Analysis, Content Optimization, Generative AI, Prompt Engineering, Gemini, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, AI literacy, Web Analytics and SEO, AI Personalization, Lead Generation, Large Language Modeling, Content Strategy
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Content Performance Analysis, Content Optimization, Blogs, Content Creation, Web Analytics and SEO, Content Development and Management, Search Engine Optimization, Web Content, Video Production, Digital Content, Content Management Systems, Keyword Research, Digital Publishing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Content Optimization, Copywriting, Keyword Research, Blogs, Search Engine Optimization, ChatGPT, Web Analytics and SEO, Web Content, Competitive Analysis, Content Strategy, Content Creation, Writing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Digital Marketing, Email Marketing, Digital Marketing Campaigns, Blogs, Digital Media Strategy, Content Performance Analysis, Marketing Strategies, Marketing Strategy and Techniques, Campaign Management, Digital Brand Strategy, Marketing Planning, Digital Marketing Tools, Marketing Analytics, Social Media Marketing, Digital Advertising, Online Advertising, Strategic Marketing, Data-Driven Marketing, Campaign Planning, Web Analytics and SEO
Mixte · Cours · 1 à 3 mois