Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Data Management, Project Management, Data Visualization, Presentations, Business
★ 4.6 (295) · Débutant · Projet Guidé · Moins de 2 heures
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Diversity Marketing, Intercultural Competence, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Cultural Responsiveness, Diversity and Inclusion, Marketing, Marketing Channel, Advertising, Culture, Advertising Campaigns, Team Leadership, Target Market, Marketing Communications, Customer Analysis, Marketing Strategies, Communication Strategies
★ 4.1 (22) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Customer Service, Customer experience improvement, Service Design, Loyalty Programs, Customer Analysis, Process Mapping, Customer Insights, Customer Relationship Management, Process Design, Journey Mapping, Customer Engagement, Customer Support, Cross-Channel Marketing, Business Process, Integrated Marketing Communications, Customer Retention, Marketing
★ 4.5 (42) · Débutant · Projet Guidé · Moins de 2 heures

Pontificia Universidad Católica del Perú
Compétences que vous acquerrez: Hotel And Restaurant Management, Hospitality and Food Services, Food Services, Restaurant Management, Resource Management, Restaurant Operation, Market Analysis, Market Opportunities, Business Modeling, Business Planning, Entrepreneurship, Market Research, Innovation, Cost Management, Logistics Management, Operational Efficiency
★ 4.8 (33) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Publicité, Blogs, Rédaction, Publicité en ligne, Ingénierie rapide, Création de contenu, IA générative, Campagnes publicitaires, Facebook, Contenu des médias sociaux, Psychologie du marketing, Automatisation du marketing, Public cible, Matériel de marketing, Ingénierie de requête
★ 4.1 (19) · Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Retail Management, Retail Store Operations, Retail Sales, Merchandising, Customer Analysis, Customer Insights, Product Assortment, Promotional Strategies, Strategic Marketing, Market Intelligence, Integrated Marketing Communications, Consumer Behaviour, Promotions and Campaigns, Marketing Communications, Operations Management, Financial Management, Competitive Analysis, Organizational Structure
★ 5 (17) · Mixte · Cours · 1 à 3 mois

Universidade Estadual de Campinas
Compétences que vous acquerrez: Logistics Management, Order Management, Order Delivery, Transportation Management, Transportation, Supply Chain, and Logistics, Logistics, Inventory and Warehousing, Inventory Management System, Inventory Management, Transportation Operations, Inventory Control, Order Fulfillment, Supply Chain, Order Processing, Service Level, Supply Chain Management, Process Optimization, Performance Measurement, Operating Cost, Demand Planning
★ 4.8 (436) · Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Graphic Design, Creative Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing
★ 4.5 (17) · Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: HubSpot CRM, Team Building, Customer Relationship Management (CRM) Software, Team Management, Customer Relationship Management, Email Automation, Business Reporting, Marketing Automation, Email Marketing, Sales Development, Customer Service
★ 4.3 (27) · Débutant · Projet Guidé · Moins de 2 heures

Plusieurs enseignants
Compétences que vous acquerrez: Storytelling, Data Storytelling, Solution Design, Conversion Funnel Analysis, Design Thinking, Business Strategies, Business Strategy, Sustainable Business, Brand Strategy, Process Design, Business Solutions, Technology Strategies, Brand Marketing, Business Planning, Organizational Strategy, Digital Transformation, Market Opportunities, Design Strategies, Business Risk Management, Innovation
★ 4.5 (64) · Intermédiaire · Spécialisation · 3 à 6 mois

Arizona State University
Compétences que vous acquerrez: Analyse financière, Planification de la campagne, Langue anglaise, Planification des produits, Rapports de gestion, Documentation du projet, Rédaction de rapports, Budgétisation, Campagnes publicitaires, Communication interne, Communication d'entreprise, Présentations, Planification du marketing, Rédaction commerciale, Planification des activités, Rapports d'activité, Matériel de marketing, Rédaction d'affaires
★ 4.4 (43) · Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Keyword Research, Search Engine Marketing, Campaign Planning, Competitive Analysis, Marketing, Content Optimization, Generative Engine Optimization (GEO), Digital Marketing Tools, Pay Per Click Advertising, Competitive Intelligence, Business Metrics, Market Share, Auditing, Gap Analysis, Technical Analysis, Issue Tracking
Débutant · Cours · 1 à 3 mois