Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Compétences que vous acquerrez: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Intermédiaire · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring
★ 4.9 (16) · Débutant · Cours · 1 à 4 semaines

Board Infinity
Compétences que vous acquerrez: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Digital Brand Strategy, Strategic Marketing, Marketing Psychology, Marketing Strategies, Target Audience, Target Market, Diversity Marketing, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Value Propositions, Customer Insights, Competitive Analysis
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Logo Design, Graphic Design, Graphic and Visual Design, Color Theory, Design, Graphic and Visual Design Software, Creative Design, User Accounts, Digital Marketing
★ 4.1 (13) · Débutant · Projet Guidé · Moins de 2 heures

University of Virginia
Compétences que vous acquerrez: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Analysis, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Case Studies, Return On Investment, Statistical Analysis, A/B Testing
Débutant · Cours · 1 à 3 mois

University of Colorado Boulder
Compétences que vous acquerrez: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Marketing Planning, Search Engine Marketing, Digital Media Strategy, Web Analytics and SEO, Technology Strategies, Business Planning, Strategic Marketing, Campaign Management, Business Analysis Tools, Marketing Strategies, Google Ads
★ 4.4 (7) · Débutant · Cours · 1 à 3 mois

Johns Hopkins University
Compétences que vous acquerrez: Medication Therapy Management, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Pharmaceuticals, Clinical Pharmacy, Patient Education and Support, Drug Development, Value-Based Care, Utilization Management, Health Policy, Patient Safety, Research Design, Epidemiology
★ 4.3 (9) · Mixte · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management
★ 4.8 (35) · Débutant · Cours · 1 à 4 semaines

Alex Genadinik
Compétences que vous acquerrez: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Digital Marketing Tools, Marketing Strategies, Competitive Analysis
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Entrepreneurship, Promotional Strategies, Business Modeling, Entrepreneurial Finance, Content Creation, New Business Development, Strategic Thinking, Business Leadership, Content Development and Management, Innovation, Digital Content, Fundraising and Crowdsourcing, Market Opportunities, Digital Transformation, Digital Media Strategy, Intellectual Property, Consumer Behaviour
★ 4.1 (33) · Débutant · Cours · 1 à 3 mois

Simplilearn
Compétences que vous acquerrez: Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Marketing, Data-Driven Decision-Making, Return On Investment, Digital Analysis, Analytics, Heat Maps, Customer Engagement
Débutant · Cours · 1 à 4 semaines