Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Johns Hopkins University
Compétences que vous acquerrez: Drug Development, Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Medical Prescription, Pharmacotherapy, Clinical Trials, Epidemiology, Regulatory Compliance, Health Policy, Continuous Monitoring, Public Health, Event Monitoring, Risk Analysis, Scientific Methods, Advanced Analytics
Mixte · Cours · 1 à 4 semaines

Plusieurs enseignants
Compétences que vous acquerrez: Leadership Studies, Sustainable Systems, Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing
Préparer un diplôme
Débutant · Spécialisation · 1 à 3 mois

Alex Genadinik
Compétences que vous acquerrez: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Marketing, Target Market, User Research, Data-Driven Decision-Making, Market Intelligence, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Market Analysis, Marketing Strategies, Data-Driven Marketing, Performance Measurement, Survey Creation, User Feedback, Google Analytics
Mixte · Cours · 1 à 3 mois

Compétences que vous acquerrez: Prompt Engineering, Persona Development, Personalized Campaigns, Prompt Engineering Tools, Customer Analysis, AI Personalization, Target Audience, ChatGPT, Customer Insights, Data-Driven Marketing, Generative AI, Email Marketing, Social Media Campaigns, LLM Application, Content Creation, Social Media Content
Intermédiaire · Projet Guidé · Moins de 2 heures

Knowledge Accelerators
Compétences que vous acquerrez: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Regulatory Compliance, Law, Regulation, and Compliance, Compliance Training, Compliance Management, Legal Risk, Regulation and Legal Compliance, Data Ethics, Data Governance, Data Security, Data Management, Data Integrity, Data Processing, Accountability
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Process Optimization, Operational Efficiency, AI Integrations, Real Time Data, Business Logic, Social Media Content, Application Programming Interface (API)
Débutant · Cours · 1 à 4 semaines

Fundação Instituto de Administração
Compétences que vous acquerrez: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Leadership Studies, Marketing Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Strategic Planning, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Conversion Funnel Analysis, Customer Retention, Target Market, Customer Advocacy, Promotional Strategies
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Google Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Data-Driven Marketing, Google Ads, Web Analytics, Digital Analysis, Marketing Analytics, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Débutant · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Content Performance Analysis, Microsoft Copilot, Content Marketing, Personalized Campaigns, Content Creation, Ideation, AI Personalization, Social Media Content, Content Strategy, Brainstorming, Calendar Management, Search Engine Optimization
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Marketing Budgets, Social Media Content, Photo/Video Production and Technology, Collaborative Software, Social Media Marketing, Content Creation, Video Editing, Social Media, Graphical Tools, Content Marketing, Marketing, Graphic and Visual Design Software, Graphic Design, Photo Editing
Intermédiaire · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: ChatGPT, Market Research, Marketing, Language Interpretation, Translation, and Studies, Generative AI, Content Marketing, Content Creation
Débutant · Projet Guidé · Moins de 2 heures