Welcome to the Digital Marketing course, your gateway to understanding the dynamic world of digital marketing. This comprehensive course is designed to equip you with the foundational knowledge and practical skills you need to create impactful digital marketing campaigns. Through four engaging modules, you'll explore the essentials of content and promotions, promotional frameworks, audience engagement, and the marketing funnel.



Digital Marketing
Ce cours fait partie de Adobe Marketing Specialist Certificat Professionnel

Instructeur : Adobe
Inclus avec
Expérience recommandée
Expérience recommandée
Détails à connaître

Ajouter à votre profil LinkedIn
10 devoirs
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées

Élaborez votre expertise en Marketing
- Apprenez de nouveaux concepts auprès d'experts du secteur
- Acquérez une compréhension de base d'un sujet ou d'un outil
- Développez des compétences professionnelles avec des projets pratiques
- Obtenez un certificat professionnel partageable auprès de Adobe


Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance

Il y a 4 modules dans ce cours
In Module 1, you’ll learn the foundational concepts of digital marketing. You’ll discover the basics of marketing, the history and evolution of marketing practices, and the critical role of communication and storytelling in marketing. You’ll also explore the power of content marketing and learn how to create high-impact promotional plans. By the end of this module, you’ll have a solid understanding of digital marketing fundamentals and be ready to create engaging content and promotions.
Inclus
5 vidéos9 lectures3 devoirs2 sujets de discussion3 laboratoires non notés
In Module 2, you’ll explore the essential concepts and strategies that form the backbone of effective promotional campaigns. You’ll discover the 4 Ps of marketing — Product, Price, Place, and Promotion — and how they work together to drive success. You’ll dive into the promotional mix, understanding its components and how they shape brand identity. Finally, you’ll learn about different customer relationship types and how to tailor your marketing efforts to various audiences. By the end of this module, you’ll be equipped with the knowledge and skills to design and implement successful promotional strategies.
Inclus
2 vidéos12 lectures3 devoirs3 sujets de discussion1 laboratoire non noté
In Module 3, you'll dive into the various types of customer relationships and learn how to tailor your marketing strategies to different audience segments. You'll learn about B2B, B2C, hybrid, C2C, and C2B marketing, and you'll get insights into building trust, driving emotion, and harnessing community power. You'll also find out how to understand your target audience, create effective buyer personas, and exercise cultural sensitivity in your marketing efforts. Finally, you'll learn to apply audience insights and segmentation to create targeted and impactful marketing campaigns.
Inclus
2 vidéos11 lectures3 devoirs4 sujets de discussion2 laboratoires non notés
In Module 4, you'll explore the stages of the marketing funnel and learn how to guide potential customers from awareness to purchase and beyond. This module covers capturing attention, engaging potential customers, building trust, and encouraging action. You'll also dive into the post-purchase funnel, focusing on building trust and loyalty through content. You'll also learn about customer journey mapping, conversion rate optimization (CRO), and using generative AI for funnel optimization. By the end of this module, you'll be equipped to create effective marketing funnels that drive conversions and foster long-term customer relationships.
Inclus
6 vidéos16 lectures1 devoir2 sujets de discussion2 laboratoires non notés
Recommandé si vous êtes intéressé(e) par Marketing
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?





Ouvrez de nouvelles portes avec Coursera Plus
Accès illimité à 10,000+ cours de niveau international, projets pratiques et programmes de certification prêts à l'emploi - tous inclus dans votre abonnement.
Faites progresser votre carrière avec un diplôme en ligne
Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne
Rejoignez plus de 3 400 entreprises mondiales qui ont choisi Coursera pour les affaires
Améliorez les compétences de vos employés pour exceller dans l’économie numérique
Foire Aux Questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.