Your Guide to Small Business Accounting
Read this guide to discover financial reporting and the different accounting systems, accounting software, and whether you can do your own small business accounting.
February 4, 2025
Article
Instructor: Julia Arteno
45,544 already enrolled
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(237 reviews)
(237 reviews)
Create a Facebook profile and a Facebook business page
Learn about the features of your new Facebook business page
Learn how to market your small business on social media and communicate with clients
Add to your LinkedIn profile
Only available on desktop
In this course, learners will learn how to use Facebook to promote their small business. They will learn how to create a personal profile, as well as a business page, how to proactively engage with their target audience by sharing pictures and other information, how to schedule their content, publish ads, and analyze their progress.
This course will benefit small business owners with limited to no social media marketing experience. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Creating a Facebook profile (6 min)
Creating a business page (5 min)
Overview of business page features (6 min)
Publishing content and promoting your page (5 min)
Contacting clients via messenger (4 min)
Reaching your marketing goals using Insights (5 min)
A basic knowledge of social media platforms (especially Facebook) is preferred, but not required.
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
237 reviews
76.05%
15.12%
4.62%
1.26%
2.94%
Showing 3 of 237
Reviewed on Dec 14, 2020
This course is just the right option for me! Thank You my instructor @Julia Arteno and @Coursera!
Reviewed on Mar 24, 2021
Very detailed, interesting, and engaging, easy steps to follow. primary goal achieved. well done. thank you.
Reviewed on May 21, 2021
This is so good for having social network. We can do business having Facebook page.
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Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
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